|A woman stands on a street corner wearing only a barrel in a stock photo about financial destitution.|
Tuesday, June 19, 2018
Women suffering financial hardship is nothing new and an important challenge for our society to address. The reasons behind women finding themselves in financial hardship are many…divorce, discrimination, medical adversity and more. But how do we visually show such challenges for women…and actually, for men as well?
An Iconic Symbol Of Financial Ruin
An iconic symbol of financial ruin and destitution is that of a person wearing only a barrel held up by suspenders. That image comes from the days of the great depression, but still gets its message across quickly and clearly. Putting a woman into that barrel creates a stock photo of financial adversity for women that is clearly and powerfully stated, but also adds an element of humor that can make the message just a tad more palatable, more memorable and more effective.
It was with the above in mind that my partner, Stephanie D. Roeser, created this stock image of financial hardship…a woman wearing nothing but a barrel as she stands on the street corner of a large city. By having her standing at a corner she introduced the idea of choice and by having the setting be a city she introduces the element of business into the image.
Hitting Rock Bottom Financially
While it is natural to tie this image to women’s issues, it can also apply to men as well. In fact, anybody who has hit rock bottom financially can be represented by this “woman wearing only a barrel” stock photo. The idea of a person wearing only a barrel with suspenders first became an iconic symbol in the 1930s when numerous cartoonists used that visual to represent bankruptcy and destitution.
From Post Divorce Poverty To Tax Ramifications
Stephanie created the image with ample copy space for including headlines and text. Because the image has a ton of potential uses for everything from post –divorce poverty to challenges for women in the workplace to tax ramifications, she felt it best to put the image into the Royalty Free collection with Getty Images.
Monday, June 11, 2018
It seems like every time we turn around hackers have struck again. Russians, North Koreans, The Chinese…and disaffected youth everywhere are using the Internet to attack networks and servers everywhere. If there was ever a stock photography subject matter ripe for the picking…it is cyber security issues.
Access To A Server Room
I managed to get impromptu access to a small server room…so tight I had to press my back into the wall and really scrunch up with my 24-105 lens zoomed all the way out on a Canon 5D MKIV and grab a couple of shots. The background was plywood and cables…not particularly photogenic! I used the pen tool in Photoshop to strip out the servers. I then duplicated the servers and then extended them to create a larger looking line of hardware. I duplicated that set of servers and flipped them and managed to get the look of a much larger server room.
Cloud Computing, Networking And Big Data
I dropped in some cloud images behind the servers, then added a layer mask to the server layer and “painted” out the bottoms of the servers to make it appear as if they were emerging from a cloudscape. By having the servers in clouds we bring in the concept of cloud computing…which be default brings in the concepts of networking, connections, the Internet and big data.
Hoodies, Hackers And Cyber Criminals
Next I went to my archives and found an image I photographed of a hoodie (shot of myself using my self-timer). The hoodie makes a perfect symbol of crime…in this case of hackers and cyber criminals. I stripped out the hoodie using the pen tool to create a clipping path and turned that into selection. I then pasted the hoodie into the image and added a bit of blue-green color to add interest. I created a layer mask of the hoodie and painted away my face from the garment.
Binary Numbers And Digital Communications
Finally, I added a couple of layers of binary numbers, ones and zeros, made with the type tool and given perspective with the transform tool. The binary numbers also add to the story line of digital communications, streaming information and, of course, big data.
I decided to put this hacker stock photo image with Getty as an RF (royalty free) image figuring with RF there is a bigger audience and these days there is a bountiful need for images dealing with hackers and cyber crime…a need that I think is only to grow as time goes on.
Saturday, June 9, 2018
|A woman's head explodes from technology overload in a humorous stock photo.|
Feeling Overloaded By Technology
Have you ever felt overloaded by technology? Well, I feel that way a couple of times a day! Sometimes I feel like my head is going to explode from it all. If I am feeling that way, then others are too…and that means fertile ground for a stock photo…a surprised woman with her head exploding from technology overload.
To create this technology overload stock photo I turned to a previous shoot I did to create a humorous head exploding from social media stock image. I used one of the out takes of the model with an expression surprise. I also turned to my archives to find a suitable “explosion” image…in this case a pile of face powder being hit with a burst of canned air. The final raw material image was a close-up, or more accurately several close up images of the computer circuitry traces on a motherboard.
Complex Computer Circuitry And A Face Powder Explosion
I combined the circuitry images, stripping out the traces, to create a very complex set of circuits with varying colors and brightness to add a sense of complexity and depth. I wanted the circuitry to be unusually complex to add to the sense of overwhelming technology. I used a white to gray gradation as a background. I then dropped in the face powder “explosion”, and finally, added the woman’s face using a layer mask to fade her head into the explosion.
Enmeshed In Technology
The final steps were to add a bit more of the circuitry on top of her and adding a layer mask and “painting” out the circuits from her face. By adding the additional layer of circuitry on top of the woman we further “enmesh” her in the technology boosting the idea of the overwhelming nature of her situation.
Easy Cropping And Royalty Free
The image was composed to allow for easy cropping to any format be it square, horizontal or vertical. Finally I chose to distribute this image through Getty Images as a Royalty Free image (whoever came up with the name Royalty Free…jeez).
Wednesday, June 6, 2018
|A strong woman's back for illustrating concepts such as beauty, health, fitness and strength.|
Beauty, Health And Fitness
A long neglected category for me is that of beauty, health and fitness. But it was less my desire to tap into that category than my appreciation for the particular woman in this shot that led me to create this strong woman’s back stock photo. The woman whose back is the subject of this stock photo is an avid indoor rock climber and an awesome example of physical fitness and I wanted to capture her strength and beauty on film, uh, er…pixels?
A Strong Back And An Active Pose
To create the shot I photographed her in my studio, then isolated her back onto a separate sky image, then added a blue monochrome look to make the image more artistic and less literal. I lit the image with soft but directional light to bring out her muscles. I selected a pose that both showed off her musculature and the graceful lines of the female body and provided a more dynamic body position than a more traditional straight on shot of her back would have offered. Images with a more dynamic feel to them generally sell better.
Women, Strength And Boldness
One of the beautiful things about this image is that it can actually illustrate a pretty wide variety of concepts. Obviously this image can work for health, fitness and beauty ideas but it also works for strong women and for success. It fits well the new paradigm of women with strength and boldness.
Cropping Flexibility And Copy Space
As with most of the stock images I create I composed it to work well whether used as a vertical, horizontal or square image. Additionally, there is room for copy on either side of the woman’s torso.
Variations And A Royalty Free Licensing Model
I actually created this image ten years ago…that brings up an interesting change in how I shoot stock. Had I done this image now I would have created several versions…one with no breast showing (because Getty has labeled this image as "nude" and therefore remains unseen on the default settings).I would also create a version without the blue tint creating a more "commercial" image. In addition, I would make these Royalty Free images rather than Rights Managed as is the current image. Matter of fact…maybe I’ll start working on that now!
Tuesday, June 5, 2018
|How the Internet works: A stock photo about cloud computing, networking and cloud computing infrastructure.|
Communications Technology Stock Photos
With the importance and ubiquitous nature of networks, cloud computing, and the Internet, it’s hard to go wrong when making stock photo images to create images dealing with communications technology. It was with that in mind that I created this image that shows, conceptually, the infrastructure of networking, cloud computing and the Internet.
Servers, Routers And Internet Technology
Servers, routers, and other equipment necessary for running the Internet, are visually represented in this stock photo with gears, sprockets and chains. This intricate set of gears illustrates the complexity of communications technology as well as the physical aspects of running the net.
Light Trails, Streaming Data And Online Connections
Multi-colored light trails, created with long-exposures of city lights at night and camera movement, provide a metaphor for streaming data, online connections, and networking. The light trails provide a sense of motion and add color to the image. The background is a gradation of blue to black. Blue is the color of business and both the blue and black areas provide copy space for headlines and text.
Big Data Collection, Management And Distribution
Another concept area that this image can illustrate is that of big data issues. The merging of the separate light trails into one as they go through the gears symbolizes the collection, management and distribution of data…and big data in particular. All manner of data ideas can actually be visually represented with this image of light trails and gears.
Internet Infrastructure, Speed And Bandwidth
One hallmark of a great selling stock image is in it’s versatility…it’s ability to represent numerous concepts and to be easy to use a lot of different ways. This image can represent Internet infrastructure, communications technology, network and complexity, not to mention speed and bandwidth issues. I was also careful in composing the image to allow for vertical, horizontal and square cropping.
This Internet and cloud computing stock photo I have assigned to Getty as a Royalty Free image. I chose RF because I think the image will be easy to use and appropriates for so many different clients. RF gives more visibility than RM and I am hopeful that a high volume of sales will offset the lower fees. I’ll let you know in a year or so (which is often how long it takes me to really see how well a stock image is doing).
Saturday, June 2, 2018
|A cheetah sprints through a cloudscape in a visual metaphor for fast cloud computing and networking connections.|
Speed In The Cloud
Speed in the cloud, fast connections, and high bandwidth are all concepts illustrated by this Cheetah sprinting through a cloudscape. In fact, any aspect of cloud computing, networking and connections that are in need of speed can be effectively illustrated with this Cheetah stock photo. An earmark of a good stock image is it’s ability to illustrate a wide range of ideas…and the element of speed covers a lot of ground…quickly!
Cheetahs…The Symbol Of Speed
Cheetahs are THE iconic symbol of speed just as clouds are now a symbol of cloud computing. Put the two together and you have a quick-reading clear visual metaphor for speed in cloud computing, fast connections and high-bandwidth networks.
A Sense Of Movement
To help this image become a best seller I composed it to crop easily to any format and to have ample copy space for the needs of art directors, graphic designers and photo editors for headlines and body copy. I added just a bit of motion blur to the fast cat to add a sense of movement…something that often helps an image sell better.
Cheetah Sprint Through Cloudscape
Another plus for the image is in the fact that the image is not one we’ve seen before. I did a considerable number of searches, both in stock agencies and online…and did not find any other images of a cheetah sprinting through a cloudscape. Put that symbol of speed (the cheetah) into an unexpected environment and you really increase the chances of grabbing a viewer’s attention and creating a lasting memory of the image and message behind it.
A Getty Rights Managed Stock Photo
I uploaded the image to Getty as a Rights Managed image. I chose RM because the image is hard to duplicate (most photographers don’t have the cloud and cheetah raw materials) and I think is well suited to print campaigns. But my hope is to make a few large sales as opposed to a bunch of small ones. We shall see. Despite the fast subject matter it will probably be six months to a year until I find out if the image is successful. It still seems to take that long before most of my images hit their stride…so to speak.
Monday, May 21, 2018
|Need to know the future? Where better to go than a Gypsy fortune teller cat and her trusty glowing crystal ball...a stock photo created for advertising and greeting card use.|
Forecasting The Future And Gypsy Fortune Tellers
If there is anything that everyone wants to know it is the future. What does the future hold for us, and for our business? Knowing what the future holds is the ultimate advantage. And what is the iconic symbol for the key to the future? The fortune teller of course, and her trusty crystal ball. In fact, a Gypsy fortune teller, hovering over a crystal ball, is an image we all ingrained in our collective consciousness.
It stands to reason then that a well-crafted stock photo of a gypsy fortune teller, crystal ball and all, could find a hefty market…and help a stock photographer make at least a step towards their own fortune. With this in mind my partner Stephanie D. Roeser, set about to create not just any fortune teller stock photo, but an image of a feline fortune teller. Not an easy task when you think about the anatomical challenges of fitting a cat to a human pose…and the fact that cats don’t tend to wear earrings, nose rings, bracelets or other such adornments.
Cat Imagery And Crystal Balls
To actually create the prognosticator of the future Stephanie went to our archives for the cat imagery and crystal ball photo and background curtain. She set up the table, which we shot (using our trusty Canon 5D MKIV camera), as well as the various articles of jewelry and the vibrantly colored scarf or shawl.
Funny Stock Photos And Cat Eyes
When putting these funny animal stock images together you never know what challenges are going to pop up. In this case none of the cat shots we had that worked the best for this pose included any good “eye” photos. Stephanie did find a different, not quite as good-looking cat, that had perfect eyes for this image. It even looked like the cat had eyeliner on!
Hair, Fur And A Glowing Crystal Ball
It takes meticulous work to strip out hair and fur, but Stephanie did a stellar job…as you can see. And for the eyes…talk about eye contact…there is a powerful connection between cat and viewer. Stephanie even managed to make the cat appear to be primarily lit by the glow from the crystal ball. The attention to detail is one of the things that sets Stephanie’s work apart.
Business Blue And Cropping Options
This funny cat photo was created as a stock image and as a humorous greeting card photo. The image was crafted, as such, to be easily cropped to square, vertical or horizontal formats with plenty of copy space for text, captions, etc. BTW, blue is the color most associated with business, so adding the blue curtain in the background makes the image just a bit better for business uses to.
Fortune Tellers, Crystal Balls, And Profit
What Stephanie has created is an image that draws on the power of iconic symbols, gypsy fortune tellers and crystal balls, adds the impact of using a cat as the gypsy…a twist that further adds to the impact of the symbols, and appeals strongly to any cat lovers. I am predicting a profitable future for this stock image!
Thursday, May 17, 2018
|The ultimate speed stock photo...a rocket powered cheetah...when fast isn't fast enough!|
A Stock Photo Illustrating Speed
The concept of speed is an important need in the world of stock photography and you can never have too many such images. Speed images are needed for advertising and promoting everything from fast networks and Internet connections to delivery and transportation services. For my latest effort at creating a stock image illustrating the idea of speed I decided to start with a cheetah and give it a bit of a boost.
I believe that one of the best ways to create successful stock imagery is to start with an iconic symbol and give it a new twist. When you are talking about speed the iconic symbol is that of a cheetah. Factoid: Cheetahs can hit 70 mph! That is fast! In this case I chose to add wheels and a rocket to make an already fast cat even faster.
Cheetahs, Starting Blocks, and Motorcycles
In the past I have created speed stock photos featuring a cheetah in the starting blocks, a cheetah sprinting through an office, and a cheetah riding a motorcycle. But really, a rocket-powered cheetah has to be faster than any of those…right?
Cheetahs, Rockets and Skateboards
I started with a standing cheetah image, a desert shot (photographed at burning man…everyone should go once), a sky shot, a road photographed near my Marin County home and a skateboard and rope photographed in my studio. A piece of ducting, painted red, also shot in my studio, became the raw material for the rocket. And finally, a burst of flame, from a lighter held in front of a can of spray paint (I am NOT recommending such reckless behavior), provided the flames for the above-mentioned rocket.
Enhancing The Impression of Speed
It was a relatively simple matter to strip out and combine the various elements in Photoshop. I added forward lean to the cheetah to make the image feel a little more dynamic…and added blur to the foreground to enhance the impression of speed. The image was composed to allow for vertical and square cropping as well as the native horizontal format…and to provide ample copy space for headlines and text. I also added just a touch of a smile to the cheetah…smiles are contagious and I want the viewer to leave with one! One other detail…I have the front wheels of the skateboard just lifting off the ground…that cat is literally taking off!
A Rocket Powered Cheetah
The finished image of a rocket-powered cheetah is a blend between comic book and photorealism. When I finished it and sat back to ponder it the words “When fast isn’t fast enough…” came to mind…a perfect headline for a humorous stock photo illustrating the concept of speed!
Cheetah Speed...A Rights Managed Image
Choosing whether to put this image into a Rights Managed or Royalty Free pricing model was not easy. Ultimately I feel that with the amount of photography and post work going into the image it should be Rights Managed...and so it is. This image definitely leaves me with a smile…and I am hoping it leaves you with one as well!
Saturday, May 5, 2018
|This funny elephant stock photo is sure to capture a viewer's attention...the primary task of any stock image!|
Great Elephant Stock Photos
The very first thing a great stock photo has to do is grab a viewer’s attention. This image of two elephants riding a motorcycle certainly does that! The artist vision and attention to detail that Stephanie D. Roeser put into this image results in a realism that almost has one thinking OMG…were there really two elephants on a motorcycle? Throw in the right headline and you are sure to get your message across to the intended audience.
In our collection we have over 100 anthropomorphic elephant stock photos ranging from an elephant on a bathroom scale to elephants perfecting the flying trapeze! If you are looking for a funny elephant picture to hang on your wall, to advertise your product or service, or for any number of other reasons, check out what we have to offer.
Elephants As Symbols
Elephants make great stock images because of many of reasons. First, people love elephants and have an emotional reaction to them. We think of them as noble, emotional, strong, and, of course, with great memories. They are great a symbolizing the large and powerful. They also, of course, have a strong political symbology here in the United States.
If you don’t see the elephant image you want in our collection just shoot us an email (john at johnlund dot com)…we create elephant images on assignment as well. If you can dream it up the odds are that we can turn it into a photographic reality!
Friday, April 13, 2018
Evil eyes in computer circuitry: A stock photo about the dangers of Artificial Intelligence, hackers, and malware.
|Evil eyes in computer circuitry...a humorous stock photo about the dark side of artificial intelligence and online threats such as hackers, cybercriminals and malware.|
Artificial intelligence run amok, spyware, malware and hackers are all ideas that are creatively shown in this stock photo of a pair of evil looking eyes staring at us from within a complex network of computer circuitry. This one image can address so many dangers and threats that exist in cloud computing, the Internet, and networks on a global basis, and do so with compelling humor. Pretty cool!
Computer Circuitry And Evil Eyes
The computer circuitry is an iconic indicator of all things computer including computers, servers, networks and the Internet. The eyes in this image have the inverted arch of a severe from or an evil intent…a graphic that has only been intensified in all of us through cartoons that we have all experienced throughout our lives.
Threats And Imagination
The “monster” like aspect of these eyes are enhanced by the fact that some of the computer traces that overlapped the whites of the eyes are red…as if the eyes had the red veins that are a further indicator that all is not well. The eyes are all we see within the circuits leaving our imagination to flesh out the details of the threat that is eyeing us. Depending on the headline and text that accompany this image that threat could be Artificial Intelligence turned against mankind, spyware, malware, or the hackers and cybercriminals themselves.
Square, Vertical And Horizontal Formats
Like most good stock photos the image has been carefully crafted to allow for cropping to square, vertical or horizontal formats…and in this case the image also is easy to crop for banner ads as well. It is a quick read even at thumbnail sizes with a clear message of evil intent.
Stock Photos Easy To Use
Because the image can be used so often in so many ways, from online ads to newsletters to print advertising to social media and blogs, I made it an RF image and placed with Getty Images. How an image is distributed is perhaps more important than the image itself…if nobody sees it nobody licenses it!
Dangers, Challenges And Rewards Of Networks And AI
As we grow ever more dependent on computers, networks, and artificial intelligence, the need for visuals (read stock photograph) that deal with such developments, will increase exponentially. I don’t think you can go wrong at this point in creating stock that addresses the dangers, problems, challenges, and rewards of both networks and artificial intelligence.
Wednesday, March 28, 2018
|A funny elephant hanging from a yellow balloon is a popular and effective stock photo...see below to find out why!|
Improbable and Unexpected Elephants
One of the earliest of our improbable and unexpected elephant photos is this stock image of a happy elephant hanging on to a yellow balloon with his trunk as he floats serenely through a summer sky. A number of factors work together to make this a successful stock photo.
If you want to create a stock image that sells a good place to start is with the unexpected. In a time where we are bombarded with images to an almost unbelievable degree the unexpected can still stop us and have us take that all-important second look. An elephant…floating in the sky? That is unexpected.
Having Fun And A Positive State of Mind
People enjoy seeing other people having fun (or at least most of us do). It has been well established that positive images outsell negative ones. In this case the elephant is wearing a happy smile…and the viewer can’t help but feel a bit happier seeing that smile…though the whole process happens subconsciously. Too, yellow of the balloon is a happy color…and the sky reminds us of a carefree summer day. The entire image works together to put us in a positive state of mind.
The choice of the elephant itself as the subject is also important. People naturally gravitate to elephants and elephants are known for a number of positive traits. They are seen as loyal, noble, with excellent memories and strong emotional bonds to their fellow elephants. We are all in awe of their size, power and strength. On the whole, elephants are one of the most positively viewed of all animals.
Another quality that can help produce a top selling stock photo is that of contrast. In this case the contrast is between the lightness of a balloon and the size and weight of the elephant. That is a contrast that is both fun to view and useful for a lot of advertising and editorial messages.
Copy Space And Cropping Options
This elephant stock shot has been crafted to facilitate easy cropping to square, vertical or horizontal formats and always with ample copy space for the addition of headlines and text. Making the image easy to use for art directors, photo editors and graphic designers is always an important consideration.
Hard To Duplicate Images
Finally, to end up with a truly worthwhile stock image it never hurts to create an image that is both unique and hard to duplicate. To duplicate this image requires some appropriate, and hard to get, elephant photography. We photographed this elephant with soft directional light (using a huge silk to flag the sun) in order to facilitate the considerable Photoshop work needed to achieve the appropriate look and body position. The Photoshop work itself also makes the image more difficult to copy as not many people are willing to put an entire day into creating one image for the speculative venture of stock photography! To create this image, with the quality we achieved, requires and elephant shoot, an appropriate sky, a balloon shoot, and hours and hours of Photoshop work. Not a task for everyone.
Advertisements, Editorials and Greeting Cards
This funny elephant stock photo has been used for greeting cards, advertisements, and editorials and has certainly been well worth the effort in producing it. Perhaps even more importantly, it has brought a smile to thousands of people…and who can put a price on that!
Saturday, March 10, 2018
|The Pros And Cons of cloud computing...a versatile and effective stock photo about online computing.|
Cloud Computing…A Hot Topic
Cloud computing has become a hot topic in the business world, and any company or consultant who wants to gain exposure for their cloud computing products and/or services will need visually compelling content whether that content is for a magazine ad, social media post, or website. A review of the pros and cons for cloud computing is a great way to introduce the benefits of online computing and the particular positives (and negatives) of individual products and services that relate to online computing, networks, and Internet enterprises.
Pros And Cons
It was with the above in mind that I decided to create a simple a graphic image that would be an obvious “cloud computing” image and, in this case, also an obvious “pro” and “con” image. The undertaking was actually pretty simple, though a bit painstaking. The “painstaking” part was creating a single cloud that would represent cloud computing. I used several shots of clouds stripping out cloud parts and assembling them in Photoshop. After that it was easy enough to past the cloud onto a black background. I then selected half of the image and inversed it. Presto…a cloud computing “positives” and “negatives” stock photo.
Yin, Yang And Balance
As an added plus the image also brings to mind the idea of Yin and Yang and balance. I also believe that people who view the image will have that Ying/Yang idea pop into their minds and thereby have a subliminal and positive force working on them.
Unlimited Cropping And Copy Space
The image, by being on a simple white/black background offers unlimited cropping options and ample copy space. Copy and headlines can be reversed out of the black, or printed black on the white areas. I think it would be fun to see a headline that stretches across the top, reversed out of the black AND printed in black over the white.
Because I think the image can be used often and by many, I uploaded it to the stock agency (Getty Images in this case), as a Royalty Free (for those of you not familiar with the term…that does NOT mean free) image.
Sunday, February 4, 2018
|Virtual reality in business is the concept in this stock photo of a woman rising up a vortex of light trails while wearing VR headgear.|
I recently read how NFL teams are using VR (virtual reality) to train their players. It triggered a thought in me…there are so many applications for VR in the business world (and I count the NFL as a business) that now is the time to create some Virtual Reality stock photos aimed at a business audience.
VR Goggles and Stock Photos
I picked up a pair of VR goggles at a local thrift store for $3.95. The next time I hired some models I included my VR ideas in the shoot. I wanted to create an image that could symbolize the ability of Virtual Reality to offer training, business opportunities and, in essence, a new freedom.
Emphasizing The Business Aspects of VR
I photographed the model wearing the headgear and jumping with her arms upraised to give the impression of flight. It was my belief that by having the model flying it would add drama and emphasize the revolutionary aspects of virtual reality. For a background I chose an abstract composite of various cities (including Hong Kong, Buenos Aires, New York and San Francisco). By having a backdrop of a metropolitan environment I felt the business aspect of the image would be emphasized.
Colorful Light Trails and the Future
By adding a colorful light trail image I could add some eye appeal and further the futuristic aspect of the image. I used blue light trails, captured with a long exposure of city lights at night, because blue is the color of business. I manipulated the light trail image to take on an artistic spiral, a conduit to new opportunities, and within which the model is flying.
Virtual Reality, Success and Freedom
The image is composed to facilitate easy cropping to any format, and the background is dark enough to reverse out headlines and type. The image speaks of Virtual Reality, possibilities, holograms, success, freedom and the future…and probably a few more too…never underestimate how a fellow creative might use your images!
Tuesday, January 23, 2018
An angry jury is all about concepts around verdicts, guilt, innocence and judgement.
A Jury, in the jury box, is demonstrating their intent for a guilty verdict by making over the top gestures and facial expressions such as thumbs down and imitating nooses with their ties. Their expressions are angry and the outcome is obvious.
Humor, Familiarity, Products, And Services
The strengths of this image lie in it’s humor, its familiarity, and its obvious concepts. The image is about judgment whether that judgment is about products, services, or even political issues. In this case the judgment is obviously a negative one…that an advertiser can use to malign the competition or show how their product can alleviate or eliminate unfavorable opinions.
Verdict, Guilty And Innocent
Juries are something we are all familiar with from being called for jury duty to the numerous television shows that deal with the legal world. There are some great and emotional words that go along with the image such as “guilty”, “verdict”, and “innocent”.
Flexible Cropping And Copy Space
The image can work as a vertical crop, though by cropping out some of the jury members, and offers ample copy space for headlines and body copy. It can actually apply to a huge number of situations depending on the creativity of those using the image.
Creating A Jury Box
As I didn’t have access to an actual jury box, I created the box by adding highlight and shadow to wood paneling I photographed in a high-end corporate office. I photographed each model separately…and in a variety of positions. I created several versions, and ultimately will no doubt add further variations over time.
Angry, Bored, Shocked and Virtual Reality Juries
Right now I have the angry jury, the bored/sleeping jury, the shocked jury, and the jury using VR (virtual reality) headgear. In fact, after completing this series of jury shots I immediately followed up with an animal jury of cats and dogs. Maybe down the road I will do a robot jury…kids would be good as well. Lots of opportunity here...maybe I should get back to work!