|The ultimate speed stock photo...a rocket powered cheetah...when fast isn't fast enough!|
Thursday, May 17, 2018
A Stock Photo Illustrating Speed
The concept of speed is an important need in the world of stock photography and you can never have too many such images. Speed images are needed for advertising and promoting everything from fast networks and Internet connections to delivery and transportation services. For my latest effort at creating a stock image illustrating the idea of speed I decided to start with a cheetah and give it a bit of a boost.
I believe that one of the best ways to create successful stock imagery is to start with an iconic symbol and give it a new twist. When you are talking about speed the iconic symbol is that of a cheetah. Factoid: Cheetahs can hit 70 mph! That is fast! In this case I chose to add wheels and a rocket to make an already fast cat even faster.
Cheetahs, Starting Blocks, and Motorcycles
In the past I have created speed stock photos featuring a cheetah in the starting blocks, a cheetah sprinting through an office, and a cheetah riding a motorcycle. But really, a rocket-powered cheetah has to be faster than any of those…right?
Cheetahs, Rockets and Skateboards
I started with a standing cheetah image, a desert shot (photographed at burning man…everyone should go once), a sky shot, a road photographed near my Marin County home and a skateboard and rope photographed in my studio. A piece of ducting, painted red, also shot in my studio, became the raw material for the rocket. And finally, a burst of flame, from a lighter held in front of a can of spray paint (I am NOT recommending such reckless behavior), provided the flames for the above-mentioned rocket.
Enhancing The Impression of Speed
It was a relatively simple matter to strip out and combine the various elements in Photoshop. I added forward lean to the cheetah to make the image feel a little more dynamic…and added blur to the foreground to enhance the impression of speed. The image was composed to allow for vertical and square cropping as well as the native horizontal format…and to provide ample copy space for headlines and text. I also added just a touch of a smile to the cheetah…smiles are contagious and I want the viewer to leave with one! One other detail…I have the front wheels of the skateboard just lifting off the ground…that cat is literally taking off!
A Rocket Powered Cheetah
The finished image of a rocket-powered cheetah is a blend between comic book and photorealism. When I finished it and sat back to ponder it the words “When fast isn’t fast enough…” came to mind…a perfect headline for a humorous stock photo illustrating the concept of speed!
Cheetah Speed...A Rights Managed Image
Choosing whether to put this image into a Rights Managed or Royalty Free pricing model was not easy. Ultimately I feel that with the amount of photography and post work going into the image it should be Rights Managed...and so it is. This image definitely leaves me with a smile…and I am hoping it leaves you with one as well!
Saturday, May 5, 2018
|This funny elephant stock photo is sure to capture a viewer's attention...the primary task of any stock image!|
Great Elephant Stock Photos
The very first thing a great stock photo has to do is grab a viewer’s attention. This image of two elephants riding a motorcycle certainly does that! The artist vision and attention to detail that Stephanie D. Roeser put into this image results in a realism that almost has one thinking OMG…were there really two elephants on a motorcycle? Throw in the right headline and you are sure to get your message across to the intended audience.
In our collection we have over 100 anthropomorphic elephant stock photos ranging from an elephant on a bathroom scale to elephants perfecting the flying trapeze! If you are looking for a funny elephant picture to hang on your wall, to advertise your product or service, or for any number of other reasons, check out what we have to offer.
Elephants As Symbols
Elephants make great stock images because of many of reasons. First, people love elephants and have an emotional reaction to them. We think of them as noble, emotional, strong, and, of course, with great memories. They are great a symbolizing the large and powerful. They also, of course, have a strong political symbology here in the United States.
If you don’t see the elephant image you want in our collection just shoot us an email (john at johnlund dot com)…we create elephant images on assignment as well. If you can dream it up the odds are that we can turn it into a photographic reality!
Friday, April 13, 2018
Evil eyes in computer circuitry: A stock photo about the dangers of Artificial Intelligence, hackers, and malware.
|Evil eyes in computer circuitry...a humorous stock photo about the dark side of artificial intelligence and online threats such as hackers, cybercriminals and malware.|
Artificial intelligence run amok, spyware, malware and hackers are all ideas that are creatively shown in this stock photo of a pair of evil looking eyes staring at us from within a complex network of computer circuitry. This one image can address so many dangers and threats that exist in cloud computing, the Internet, and networks on a global basis, and do so with compelling humor. Pretty cool!
Computer Circuitry And Evil Eyes
The computer circuitry is an iconic indicator of all things computer including computers, servers, networks and the Internet. The eyes in this image have the inverted arch of a severe from or an evil intent…a graphic that has only been intensified in all of us through cartoons that we have all experienced throughout our lives.
Threats And Imagination
The “monster” like aspect of these eyes are enhanced by the fact that some of the computer traces that overlapped the whites of the eyes are red…as if the eyes had the red veins that are a further indicator that all is not well. The eyes are all we see within the circuits leaving our imagination to flesh out the details of the threat that is eyeing us. Depending on the headline and text that accompany this image that threat could be Artificial Intelligence turned against mankind, spyware, malware, or the hackers and cybercriminals themselves.
Square, Vertical And Horizontal Formats
Like most good stock photos the image has been carefully crafted to allow for cropping to square, vertical or horizontal formats…and in this case the image also is easy to crop for banner ads as well. It is a quick read even at thumbnail sizes with a clear message of evil intent.
Stock Photos Easy To Use
Because the image can be used so often in so many ways, from online ads to newsletters to print advertising to social media and blogs, I made it an RF image and placed with Getty Images. How an image is distributed is perhaps more important than the image itself…if nobody sees it nobody licenses it!
Dangers, Challenges And Rewards Of Networks And AI
As we grow ever more dependent on computers, networks, and artificial intelligence, the need for visuals (read stock photograph) that deal with such developments, will increase exponentially. I don’t think you can go wrong at this point in creating stock that addresses the dangers, problems, challenges, and rewards of both networks and artificial intelligence.
Wednesday, March 28, 2018
|A funny elephant hanging from a yellow balloon is a popular and effective stock photo...see below to find out why!|
Improbable and Unexpected Elephants
One of the earliest of our improbable and unexpected elephant photos is this stock image of a happy elephant hanging on to a yellow balloon with his trunk as he floats serenely through a summer sky. A number of factors work together to make this a successful stock photo.
If you want to create a stock image that sells a good place to start is with the unexpected. In a time where we are bombarded with images to an almost unbelievable degree the unexpected can still stop us and have us take that all-important second look. An elephant…floating in the sky? That is unexpected.
Having Fun And A Positive State of Mind
People enjoy seeing other people having fun (or at least most of us do). It has been well established that positive images outsell negative ones. In this case the elephant is wearing a happy smile…and the viewer can’t help but feel a bit happier seeing that smile…though the whole process happens subconsciously. Too, yellow of the balloon is a happy color…and the sky reminds us of a carefree summer day. The entire image works together to put us in a positive state of mind.
The choice of the elephant itself as the subject is also important. People naturally gravitate to elephants and elephants are known for a number of positive traits. They are seen as loyal, noble, with excellent memories and strong emotional bonds to their fellow elephants. We are all in awe of their size, power and strength. On the whole, elephants are one of the most positively viewed of all animals.
Another quality that can help produce a top selling stock photo is that of contrast. In this case the contrast is between the lightness of a balloon and the size and weight of the elephant. That is a contrast that is both fun to view and useful for a lot of advertising and editorial messages.
Copy Space And Cropping Options
This elephant stock shot has been crafted to facilitate easy cropping to square, vertical or horizontal formats and always with ample copy space for the addition of headlines and text. Making the image easy to use for art directors, photo editors and graphic designers is always an important consideration.
Hard To Duplicate Images
Finally, to end up with a truly worthwhile stock image it never hurts to create an image that is both unique and hard to duplicate. To duplicate this image requires some appropriate, and hard to get, elephant photography. We photographed this elephant with soft directional light (using a huge silk to flag the sun) in order to facilitate the considerable Photoshop work needed to achieve the appropriate look and body position. The Photoshop work itself also makes the image more difficult to copy as not many people are willing to put an entire day into creating one image for the speculative venture of stock photography! To create this image, with the quality we achieved, requires and elephant shoot, an appropriate sky, a balloon shoot, and hours and hours of Photoshop work. Not a task for everyone.
Advertisements, Editorials and Greeting Cards
This funny elephant stock photo has been used for greeting cards, advertisements, and editorials and has certainly been well worth the effort in producing it. Perhaps even more importantly, it has brought a smile to thousands of people…and who can put a price on that!
Saturday, March 10, 2018
|The Pros And Cons of cloud computing...a versatile and effective stock photo about online computing.|
Cloud Computing…A Hot Topic
Cloud computing has become a hot topic in the business world, and any company or consultant who wants to gain exposure for their cloud computing products and/or services will need visually compelling content whether that content is for a magazine ad, social media post, or website. A review of the pros and cons for cloud computing is a great way to introduce the benefits of online computing and the particular positives (and negatives) of individual products and services that relate to online computing, networks, and Internet enterprises.
Pros And Cons
It was with the above in mind that I decided to create a simple a graphic image that would be an obvious “cloud computing” image and, in this case, also an obvious “pro” and “con” image. The undertaking was actually pretty simple, though a bit painstaking. The “painstaking” part was creating a single cloud that would represent cloud computing. I used several shots of clouds stripping out cloud parts and assembling them in Photoshop. After that it was easy enough to past the cloud onto a black background. I then selected half of the image and inversed it. Presto…a cloud computing “positives” and “negatives” stock photo.
Yin, Yang And Balance
As an added plus the image also brings to mind the idea of Yin and Yang and balance. I also believe that people who view the image will have that Ying/Yang idea pop into their minds and thereby have a subliminal and positive force working on them.
Unlimited Cropping And Copy Space
The image, by being on a simple white/black background offers unlimited cropping options and ample copy space. Copy and headlines can be reversed out of the black, or printed black on the white areas. I think it would be fun to see a headline that stretches across the top, reversed out of the black AND printed in black over the white.
Because I think the image can be used often and by many, I uploaded it to the stock agency (Getty Images in this case), as a Royalty Free (for those of you not familiar with the term…that does NOT mean free) image.
Sunday, February 4, 2018
|Virtual reality in business is the concept in this stock photo of a woman rising up a vortex of light trails while wearing VR headgear.|
I recently read how NFL teams are using VR (virtual reality) to train their players. It triggered a thought in me…there are so many applications for VR in the business world (and I count the NFL as a business) that now is the time to create some Virtual Reality stock photos aimed at a business audience.
VR Goggles and Stock Photos
I picked up a pair of VR goggles at a local thrift store for $3.95. The next time I hired some models I included my VR ideas in the shoot. I wanted to create an image that could symbolize the ability of Virtual Reality to offer training, business opportunities and, in essence, a new freedom.
Emphasizing The Business Aspects of VR
I photographed the model wearing the headgear and jumping with her arms upraised to give the impression of flight. It was my belief that by having the model flying it would add drama and emphasize the revolutionary aspects of virtual reality. For a background I chose an abstract composite of various cities (including Hong Kong, Buenos Aires, New York and San Francisco). By having a backdrop of a metropolitan environment I felt the business aspect of the image would be emphasized.
Colorful Light Trails and the Future
By adding a colorful light trail image I could add some eye appeal and further the futuristic aspect of the image. I used blue light trails, captured with a long exposure of city lights at night, because blue is the color of business. I manipulated the light trail image to take on an artistic spiral, a conduit to new opportunities, and within which the model is flying.
Virtual Reality, Success and Freedom
The image is composed to facilitate easy cropping to any format, and the background is dark enough to reverse out headlines and type. The image speaks of Virtual Reality, possibilities, holograms, success, freedom and the future…and probably a few more too…never underestimate how a fellow creative might use your images!
Tuesday, January 23, 2018
An angry jury is all about concepts around verdicts, guilt, innocence and judgement.
A Jury, in the jury box, is demonstrating their intent for a guilty verdict by making over the top gestures and facial expressions such as thumbs down and imitating nooses with their ties. Their expressions are angry and the outcome is obvious.
Humor, Familiarity, Products, And Services
The strengths of this image lie in it’s humor, its familiarity, and its obvious concepts. The image is about judgment whether that judgment is about products, services, or even political issues. In this case the judgment is obviously a negative one…that an advertiser can use to malign the competition or show how their product can alleviate or eliminate unfavorable opinions.
Verdict, Guilty And Innocent
Juries are something we are all familiar with from being called for jury duty to the numerous television shows that deal with the legal world. There are some great and emotional words that go along with the image such as “guilty”, “verdict”, and “innocent”.
Flexible Cropping And Copy Space
The image can work as a vertical crop, though by cropping out some of the jury members, and offers ample copy space for headlines and body copy. It can actually apply to a huge number of situations depending on the creativity of those using the image.
Creating A Jury Box
As I didn’t have access to an actual jury box, I created the box by adding highlight and shadow to wood paneling I photographed in a high-end corporate office. I photographed each model separately…and in a variety of positions. I created several versions, and ultimately will no doubt add further variations over time.
Angry, Bored, Shocked and Virtual Reality Juries
Right now I have the angry jury, the bored/sleeping jury, the shocked jury, and the jury using VR (virtual reality) headgear. In fact, after completing this series of jury shots I immediately followed up with an animal jury of cats and dogs. Maybe down the road I will do a robot jury…kids would be good as well. Lots of opportunity here...maybe I should get back to work!
Thursday, January 11, 2018
Social media success...in the palm of your hand...and a whole lot more!
Social media success is the key concept behind this stock photo featuring a complex orb of light trails within which are a series of social media portraits and all of which are hovering over the palm of an outstretched hand. Indeed, this is social networking in the palm of your hand…literally!
Light Trails, Portraits And Conceptual Stock Photos
Social Media has become such a vital and important part of our lives that it has become a significant subject for illustrating via stock photography. The needs are many and far-reaching in nature…from individuals using cell phones to highly conceptual stock photos such as this combination of light trails, a hand, and a series of portraits.
Mastery of Social Networking
In this image I wanted to convey a mastery of social media, more specifically, social networking. The light trails, captured by shooting city lights at night with a long exposure and camera movement, are a metaphor for networks, data transmission and connections. Putting a series of portraits of individuals within the complex net of light trails indicates that the network is a social network. And, as mentioned above, by having that composite “float” over a hand we are implying mastery and control of the networking experience…and adding the human element bring some worth to an otherwise high tech looking image. I used a white background to make the image upbeat, a quick read, and open to cropping (and adding background) to a variety of ways with ample copy space.
Connections, Technology, and Big Data
This image has a chance to do well in terms of licensing, in part, because it can illustrate so many concepts. It can be about connections, community, big data, technology and the future. But it can also be an image illustrating a distributed workforce, digital assistants and global teamwork. The key to what direction the image points one to is in whatever headline and body copy is added by the art directors and graphic designers that use the image.
Multiple, Disparate Images
Will the image sell well? One can only hope…but I always hedge my bets by using the models for a given shoot for multiple, and usually disparate, images. Often I find myself using imagery of models shot up to twenty years ago! The models in this image were actually photographed over a period of seven years. The light trails were shot last year and the hand specifically for this image. Okay…off to create another stock shot!
Wednesday, January 10, 2018
A bulldog, jaws clamped firmly on a speeding car's bumper, realizes he has not exit strategy as he hurtles down the street.
Who hasn’t wondered what goes through a dog’s mind when he chases a car? What does he plan on doing if he catches it? There is a metaphor here…have an exit strategy! The bulldog in this image has his jaws firmly clamped on a car bumper as his body trails out behind the fast moving vehicle.
Funny Dog Stock Photos
I created this funny dog photo for use as a stock photo and possible greeting card use. Dogs, heck, pets in general, can be great subjects for stock photography because so many people naturally gravitate towards them. If you can create concept imagery from animals you have a paw up on the road to success!
Speed, Determination And Success
As I mentioned above, a great concept for this stock shot is having an exit strategy, but other concepts include speed, determination and even success. The image draws on our common experiences (seeing dogs chase cars) to create a sense of familiarity with the image…even though I am pretty sure none of us has ever actually seen a photo of a dog that has actually caught a car. Another thing this image has going for it is plenty of copy space for headlines and text. The image was also composed to allow for vertical or horizontal cropping from the square format.
“Aha” Moments And Endorphins
I have a theory that when people see an image and have that “aha” moment of understanding the concept, they get a shot of endorphins…and are much more likely to license the image (if they need it) or share it (if they don’t). All theory of course, but either way, fun to believe…and this is an image all about fun!
Animal Concept Stock
I photographed the young bulldog in my studio…and combined two images of him to get the desired body position. The road scene was shot near my studio in Marin County, California. The car was photographed separately in a parking lot (Jaguar XKS). The car was originally silver, but I felt a little color would help the image. Red seemed too dominant so I settled on blue. Voila…a unique and funny animal concept stock photo that hopefully will have plenty of “aha” moments.
Monday, January 8, 2018
At the end of your rope AND up to your ass in alligators...a stock photo for promoting products and service that can save your butt!
Ever felt you were at the end of your rope…or up to your ass (excuse the profanity) in alligators? Well, even if you haven’t I am sure you have heard those idioms before. And idioms are fertile ground for stock photo ideas! Of course this alligator inspired image relies on crocodiles for the visuals…crocs I photographed at a crocodile farm in Thailand.
Crocodiles, Chickens And Bamboo Poles
After the Crocodile show I spent a few minutes shooting the fearsome creatures for my archives. On all my travels I am always trying to anticipate what I might need for some future stock photo project…and some subjects, such as crocodiles…well you KNOW those will come in handy some day! In addition to shooting the crocs lying around I grabbed some shots of them leaping out of the water to grab a chicken. At the “farm” they also would let you buy chicken carcasses secured to bamboo poles with string. I had my partner, Stephanie, feed the crocs…they were amazingly quick I might ad, while I captured images.
Idioms, Crocodiles And Stock Photos
Fast forward a year later when I am mulling over idioms for stock ideas and shazam…two idiom’s in one! I hired a guy (if I did it over again I’d use a woman) to model. I hung a rope from the rafters of my studio, had him hoist himself up, and fired a few frames off. Then it was just a matter of selecting, silhouetting and pasting a few crocodiles and choosing a sky for the background.
Stock Photos Solving Problems
A great thing about this image is the multiple uses it has. It can be used to advertise or promote and product or service that can “save” someone and offer solutions to very dire problems. The image is particularly good for products and services that can’t be readily pictured…such as consulting services. Further, the image is fun and humorous…with a high entertainment value…and when there is so much competition for eyeballs…every little thing helps!
Up To Your Ass In Alligators Stock Photo
In addition to the ability to illustrate multiple concepts, this “up to your ass in alligators” stock photo is easy to crop to square, vertical, or horizontal and has ample copy space for headlines and text. Of course, in these challenging times it would also be nice to have about thousand people to license the image!
Saturday, January 6, 2018
|Two hands symbolize connection in a world of Big Data and future technology in a stock photo.|
The Need For Connection
I am always working at coming up with new images that show the idea of connections. Connections are the foundation of the new digital world we live in. Connections are what make our new, networked world work…and the need for powerful images that can show connections is constantly growing.
This image is one of connections in a networked world. The light trails indicate networks and streaming data. They also add a sense of motion and obviously provide the excitement of vivid colors. The handshake has not yet happened providing a feeling of anticipation and adding further layers of meaning and concepts.
Long Exposures, Light Trails And A Near Handshake
I captured the light trails with long exposures of city lights at night. The handshake (or near handshake) I photographed in my studio. I combined the hands and three different captures of light trails to complete the image. The image is a Rights Managed stock photo with Getty Images.
Bandwidth, Communications And Teamwork
A great thing about this image is that it can represent so many different concepts. It can show bandwidth, speed, communications, and future technology. In addition, the near handshake image can represent teamwork, unity and agreement and success.
Produce To Earn
Of course, after being deeply involved in the world of stock photography for almost forty years one thing I can safely say is you never know if an image will be successful in stock. Another thing I can safely say is if you don’t produce you won’t earn…so now I am off to produce another image!
Thursday, January 4, 2018
|Artificial Intelligence, creativity and ideas are all demonstrated in this stock photo of a human brain created from light trails manipulated in Photoshop.|
Artificial intelligence seems to be in the news a lot these days making it a prime candidate as a topic for stock photography…and one I certainly didn’t want to ignore! Add to the concept mix “ideas” and “creativity” and I had to come up with some imagery…resulting in the above image of a human brain fashioned from light trails.
Long Exposure of Lights At Night
I began with long-exposures of city lights at night, with camera movement, and used Photoshop to combine and manipulate about a half dozen captures resulting in a colorful brain image with points of light…representing thoughts…punctuating the composition.
Futuristic and Scientific Light Trails
The use of light trails to create the brain lends a futuristic and scientific feel to the image…something particularly important if you are trying to communicate the idea of AI. I put the image on a black background which enhances the rich feel of the colors and provides a limitless boundary which can be expanded as desired to facilitate headlines, copy and other inset photos. It makes it easy for art directors and photo editors to crop the image to any format.
Innovation, Complexity and the Future
Among the concepts that can be portrayed, besides creativity, ideas and artificial intelligence are innovation, complexity, the future, and research. I am sure creatives will be able to come up with other applications as well.
A Rights Managed Image
While this image didn’t cost anything to make I do have about five hours of Photoshop time invested in it. One of the difficult choices I have to make with each of my stock images is whether to place it as an RM image, or an RF image. Because of the degree of difficulty in make this image and it’s unique nature, I decide to make this a Rights Managed image.
An elephant in the cloud is a perfect metaphor for presenting the challenges and dangers of cloud computing in a stock photo.
Microprocessor Flaws And Cloud Vulnerability
I read this morning that authorities have found two major flaws in pretty much every microprocessor that makes it possible for hackers to steal information…and the “cloud” is particularly vulnerable. That knowledge is now the proverbial “elephant in the room”, though in this case it is the “elephant in the cloud”. Hmmm…sounds like an idea for a stock photo to me!
Obviously there must be a lot of “elephants in the room”…in the cloud…given that the cloud, online computing, is a relatively young development and one that is made up of so many parts. With that in mind I created my elephant in the cloud stock photo for companies to use to advertise their cloud-related products and services, and for use in editorials that deal with cloud issues.
Hackers And Cyber Criminals In The Cloud
A great stock photo can be used for a wide variety of messaging…and this image can be used to represent the challenges of Big Data in the cloud, all kinds of hackers and cyber criminals, and the potential loss of massive amounts of information. The image can point out bandwidth problems, vulnerable data, and over hype. The possibilities are practically endless! The image works even better if the cloud issues are BIG ones!
Elephants And Clouds
I photographed the elephant in Thailand, and the clouds from an airplane window on my way back home to California from Playa Del Carmen, Mexico. Photoshop provided the magic elixir to combine the imagery. Having light clouds, which match the light on the elephant, with darker clouds in the background enhances the sense of depth to the image.
Vertical, Horizontal, and Copy Space
I made the image easy to crop to vertical or horizontal from its square format, and the clouds make it relatively easy to place headlines and body copy within the image. I always try and make an image as easy to use as possible for art directors, graphic designers and photo editors. Because the image isn’t an easy one to replicate I decided to go with a Right Managed category.
Now onto the next image!
Wednesday, January 3, 2018
Global business, global teamwork, and a distributed work force are all concepts illustrated by this concept stock photo.
Global business is big business…even for small businesses. And global business is a growing category of business as well…so it makes perfect sense to create stock photos that address the “growing” need for all aspects of global business. It was with that in mind that I created this “Global Teamwork” (and more) stock photo.
I hired four models and had them join hands in my studio. I lay on my back and shot them from the low angle you see. For those interested in such details I used a combination of ProFoto and Speedotron strobes and my Canon 5D Mark IV. The background I shot them against was just the wooden ceiling of the studio. I might add that stock photos with multiple people generally have a higher intrinsic worth.
The World’s Continents
I stripped them out and combined them with a map of the World’s continents…and added in the white background…all in Photoshop. I chose a white background because it kept the image simple and upbeat. Trying to have the continents show up reasonably clearly, while minimizing visual confusion, also called for the white background.
Women...The Trend In Business
I used predominantly women because women are the hot trend in the stock world, and traditionally there is more call for women in stock photography over all. I used a diverse group from African American, to Hispanic, to Asian and Caucasian…both because a Global shot needs such diversity and because there is a huge need for diversity in stock photography.
Global Teamwork And More
I have pretty high hopes for this image, as an RF (Royalty Free…what a misnomer) image, because it fills a number of conceptual needs for those who use stock imagery. It speaks of Global Teamwork, a Distributed Workforce, Global Success, Connected Consumers, and Business Alliances. Heck, the image can also show social media ideas as well! I find the best performing stock images can successfully portray a number of different needed concepts.
Best Selling Stock Photos
Will this global business stock photo be a best seller? Hard to say…only time will tell. But I am comfortable in my belief that this image will sell enough to have made it worth my time…I think….
Tuesday, January 2, 2018
A Mobile Networking And Connections Stock Photo
Given that mobile connections and networking are such a huge part of the growth of business throughout the world, I gave myself the assignment of creating a stock photo that businesses could use to draw attention to the products, services and issues surrounding mobile communications.
I have created many images using colored light trails, which I think are great for representing data transmission and handling, so naturally I turned to the of such imagery, captured through long exposures of city lights at night, as one of my primary elements.
A cell phone is the obvious mobile device of choice. Heck, I just found out that my own brother doesn't have fast Internet service at his house...and he spends hours on the Internet using his phone. Who knew! At any rate, I photographed the phone in profile to avoid having to disguise the make an model. This isn't really a shot about the phone...but rather about the CONNECTION.
Having the phone and the colored light trails against a dark background makes for a more beautiful image and makes the colors stand out all the more. A pure black background, however, does lack some interest. I chose a blue to black gradation because blue seems like the primary color of business.
I think there are several important factors that contribute to make this a successful stock image. First, it is eye-catching. We don't see images like this one every day. Secondly, there is room for cropping to horizontal or vertical...not a lot of room...but enough. Too, there is room for copy to be added or reversed out of the background. And finally, there are a number of concepts that can be illustrated with this one image. For example, it can be about Big Data collection and transmission...positive or negative, from one's cell phone. It can be about wireless connections. The photo can be about networking, staying connected, access to information and the Internet. It can show bandwidth and speed. No doubt there are a host of other possibilities as well...depending on the creativity of the art director, graphic designer, or photo editor employing the image.
Of course, one thing I have learned in thirty years of shooting stock...one never knows which images will be the ones that sell...