A giraffe stands on the edge of a cliff, his head above low lying clouds in an image illustrating concepts such as vision, risk and danger. I feel like this giraffe, embarking on a journey the outcome of which I cannot see clearly.
Watermarks And Theft
Watermarks And Theft
A few days ago I decided to check out 500 pix.
Unfortunately, within the first five minutes of looking at 500 pix I came
across an image that was doing rather well (a ranking of 97.5) that was, in
effect, my image. That is, someone had stripped out an elephant sitting on a bench from one of my images and stripped it in to a room. There were quite a
few comments congratulating the photographer on his creativity and so forth. I
added a comment…that the image was my copyrighted photo and that he should take
the image down immediately. A few minutes later he replied that the image was
not mine and that he had downloaded the image for free off of the Internet. I have seen the image floating around
the net with a clumsy job of cloning out my watermark, but by stripping the
elephant out of its original background the watermark, or area where it once
was, was not included. BTW, the image was clearly mine with every wrinkle in
the elephant’s skin matching my elephant.
Stock Photo Licensing
And “Policing” Images
I clicked on the “Report This Image” button and fairly
quickly 500 pix removed the offending page. 500 Pix is now selling stock
photos. It strikes me that they may have their hands full policing the site…and
dealing with model releases. I guess we shall see. In the meantime, aside from
being steamed, I am wrestling with this whole Internet theft and watermarking
issue.
Visibility Or
Recognition?
In this new world of social media and sharing photos we can
garner much more attention with minimal or no watermarks, but it sure opens up
our imagery to theft. So what is better, to go for visibility and recognition,
or try to maximize the protection of your imagery with large and intrusive
watermarks? Emotionally I want to try and stop the theft, but logically I think
it is probably better for one’s career to go for the visibility. If you take it
to the extreme, you can totally prevent theft by never showing your work at
all. And when your images are stolen, I suspect there really isn’t that much damage
done financially to individual photographers (hey…don’t flame me for saying
that), though collectively there sure is a lot of money being left on the
table! Ultimately, if someone steals the image I get nothing, if they don’t
steal I get nothing, but it they share it there may be profit for me in
increased links, web traffic and visibility.
Benefits Of
Recognition
Recognition works for us in multiple ways. With sufficient
visibility it makes it much more likely your work will find those legitimate users
with the money to license imagery, it certainly increases the odds of getting
assignments, and it helps insure that you get the proper credit for your style
or treatment of photography. When an art director or designer sees your
portfolio, if they are already aware of you from other sources (think
Internet), then they are much more likely to be appreciative and receptive to your
book. If you are trying to earn money it is better to be known than unknown. So
for now, I am going to reduce the size of my watermarks (I use ©johnlund.com so
that people know where to go to license the image if they are legitimate
licensors) and see what happens.
