Who would ever think to search for a gorilla standing behind the help desk?
Pigs Flying,
Stampeding Longhorns, and Fire Breathing Dragons
Way back, over twenty years ago, when I first started making
stock photos using Photoshop, pictures of pigs flying, stampeding longhorn
cattle and fire breathing dragons, stock photos were marketed in catalogs. If
your image made it into the catalog it got seen and it sold. My biggest fear
when the industry began to transition out of catalogs and onto the Internet was
that if my pictures weren’t seen they wouldn’t be licensed…and who would search
for flying pigs? Especially twenty years ago when Photoshop was still new.
Gorillas In The
Office
That fear is still with me…and possibly still legitimate.
When I created this Gorilla picture it brought that concern back to me. Out of
curiosity I did a little keyword research. Do you know how many searches there
are for “Gorilla in the office”? None. Uh, who is going to search for “Gorilla at the help desk”?
Or, “gorilla symbolizing poor service”? You see my problem. I have that issue
with many of my images…maybe most of them! Frankly, sometimes I am surprised I
make any sales at all!
Images That Depart
From The Norm
Luckily people do search for “service desk” and “help desk”, so it is important to make
sure those keywords are emphasized on my website page that features that image.
Of course, what is far more important for my own situation is getting images
into the appropriate stock agencies. In the case of images that are a departure
from the norm, and that may be difficult to find when searching for, it can be
very important to have an agency with a sales staff that is familiar with their
images and can help direct clients to my images…er I mean the appropriate
imagery.
A Strong Brand And
People Searching The Internet
Establishing a strong brand could possibly help, but again,
with my core collection of only a thousand images the odds of my having the
right image for any one client are pretty small. Further, the vast, vast
majority of people searching for images on the Internet will never be aware of
a given photographer’s “brand”. I believe the best strategy for increasing my
sales is still getting the rankings high for each individual image on my site
and hope for as much exposure as possible. If enough people see the image there
will be a small percentage that will license it. Indeed, that does appear to
happening.
Generating Traffic
Through Relevant Keywords
In terms of getting the most visibility for my individual
photos, SEO for Google search still appears to be the best route to go. I can
see how social media such as facebook can work well for portrait or wedding
photographers, but who searches for stock photos on facebook or twitter? Of
course “likes”, “Tweets”, “Pins” and “+1”s can, at least in theory, add to the
rankings of a page or site, but when I look at my analytics none of my top
ranking pages, in terms of traffic generation, have any significant number of
“likes” and such. Most have none.
I do engage in a smattering of social media efforts to keep my foot in
the door, but IMHO there isn’t any better way of generating traffic for stock
sales than through lots of relevant keywords worked into the text of an image
page.
Do The Hard Work And
Keep The Faith
Where was I…oh yeah, gorillas behind the help counter.
Anyway, there doesn’t seem to be a perfect solution…heck, even decent
solution. And yet some of these
“hard to search for” images are my best sellers. Despite all my misgivings
people are finding them and are licensing them. If there is a moral here it is
to do the hard work and keep the faith.
