An angry jury is all about concepts around verdicts, guilt, innocence and judgement.
A Jury, in the jury box, is demonstrating their intent for a
guilty verdict by making over the top gestures and facial expressions such as
thumbs down and imitating nooses with their ties. Their expressions are angry
and the outcome is obvious.
Humor, Familiarity,
Products, And Services
The strengths of this image lie in it’s humor, its
familiarity, and its obvious concepts. The image is about judgment whether that
judgment is about products, services, or even political issues. In this case
the judgment is obviously a negative one…that an advertiser can use to malign
the competition or show how their product can alleviate or eliminate
unfavorable opinions.
Verdict, Guilty And
Innocent
Juries are something we are all familiar with from being
called for jury duty to the numerous television shows that deal with the legal
world. There are some great and emotional words that go along with the image
such as “guilty”, “verdict”, and “innocent”.
Flexible Cropping And
Copy Space
The image can work as a vertical crop, though by cropping
out some of the jury members, and offers ample copy space for headlines and
body copy. It can actually apply
to a huge number of situations depending on the creativity of those using the
image.
Creating A Jury Box
As I didn’t have access to an actual jury box, I created the
box by adding highlight and shadow to wood paneling I photographed in a
high-end corporate office. I photographed each model separately…and in a
variety of positions. I created several versions, and ultimately will no doubt
add further variations over time.
Angry, Bored, Shocked
and Virtual Reality Juries
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Right now I have the angry jury, the bored/sleeping jury, the shocked
jury, and the jury using VR (virtual reality) headgear. In fact, after
completing this series of jury shots I immediately followed up with an animal jury of cats and dogs. Maybe down the road I will do a robot jury…kids would be
good as well. Lots of opportunity here...maybe I should get back to work!
