Reaching the heights of success in the photography world can be achieved in a number of ways. Simply strap a large rocket to your back....
Way back in 1990 I was one of the very first photographers to truly and wholeheartedly embrace Photoshop. It paid off for me in a big way and all these years later is still paying off. Being the first to do something, whether it is in the adoption of new techniques and tools or styles or markets is quite often a key to tremendous success. Vincent La Foret (http://vincentlaforet.com) is a great example. He was one of the first, if not the first, to jump into DSLR motion and it has served him very well. But it is important to remember that being the first alone is not enough…it requires tremendous effort, follow-through, and persistence. I suppose a little talent helps as well! One of the great things about all the change that is happening in our industry right now is that the opportunity to be among the first seems to be ever expanding.
Be different
In a world that is drowning in images, and in
photographers, doing more of what is already out there is a self-defeating
effort. Shoot what others aren’t shooting, shoot in a way that others aren’t.
If you can do that while still creating images that effectively communicate
then there is ample opportunity to reach the top.
Be the best
Of course, this kind of goes with out saying,
and yet there are many ways to be the best, and if you can nail one of them
then success is waiting for you. The best might mean having the best client
service, or the flawless execution of a given style, or even running your
photography business in a truly business like fashion. A photographer I know is
not particularly creative. His imagery is fine…just not cutting edge or, at
least in my opinion, inspired. But he runs his business like a business with
good customer service, a thorough understanding of what his clients want, and a
dedication to giving it to them. This photographer knows how much he has to
earn each month and what he has to do to reach his goals. He does quite well.
Be yourself
The only way, IMO, one can succeed in the
viciously competitive world of photography is to harness a true passion for the
business. Most of us cannot
sustain passion for something when we are trying to be something we are not.
That isn’t the same as becoming something different…which is very difficult but
certainly achievable. Success as a photographer requires a truly long-term
commitment and copious amounts time and effort…a combination that can only be
sustained through passion…or I suppose…desperation. That last motivating
factor, I have to admit, has propelled me forward a time or two (and was a big
part of what got me into Photoshop in the first place)!
Be Noticed
This may be last on this little list, but is certainly not least because
it is important to all of the above. If you are the best and nobody knows about
you…oh well. However, even if you are decidedly mediocre but you are well
known, you will benefit from that “notoriety”. As they say, “Just spell my name right baby!” Just
as getting noticed is important to the success of all the above approaches,
being first, being different, being the best and being yourself are all
important to be noticed.
Not Rocket Science
Okay, none of this is rocket science.
But it is good to remind ourselves of these things from time to time. Just writing
this blog has helped to both reminded me, and motivated me, to revisit my own
business plan, to update it and review it with the above points in mind. Hmmm, when was the last time you
reviewed your business plan?
