|The Pros And Cons of cloud computing...a versatile and effective stock photo about online computing.|
Saturday, March 10, 2018
Cloud Computing…A Hot Topic
Cloud computing has become a hot topic in the business world, and any company or consultant who wants to gain exposure for their cloud computing products and/or services will need visually compelling content whether that content is for a magazine ad, social media post, or website. A review of the pros and cons for cloud computing is a great way to introduce the benefits of online computing and the particular positives (and negatives) of individual products and services that relate to online computing, networks, and Internet enterprises.
Pros And Cons
It was with the above in mind that I decided to create a simple a graphic image that would be an obvious “cloud computing” image and, in this case, also an obvious “pro” and “con” image. The undertaking was actually pretty simple, though a bit painstaking. The “painstaking” part was creating a single cloud that would represent cloud computing. I used several shots of clouds stripping out cloud parts and assembling them in Photoshop. After that it was easy enough to past the cloud onto a black background. I then selected half of the image and inversed it. Presto…a cloud computing “positives” and “negatives” stock photo.
Yin, Yang And Balance
As an added plus the image also brings to mind the idea of Yin and Yang and balance. I also believe that people who view the image will have that Ying/Yang idea pop into their minds and thereby have a subliminal and positive force working on them.
Unlimited Cropping And Copy Space
The image, by being on a simple white/black background offers unlimited cropping options and ample copy space. Copy and headlines can be reversed out of the black, or printed black on the white areas. I think it would be fun to see a headline that stretches across the top, reversed out of the black AND printed in black over the white.
Because I think the image can be used often and by many, I uploaded it to the stock agency (Getty Images in this case), as a Royalty Free (for those of you not familiar with the term…that does NOT mean free) image.
Sunday, February 4, 2018
|Virtual reality in business is the concept in this stock photo of a woman rising up a vortex of light trails while wearing VR headgear.|
I recently read how NFL teams are using VR (virtual reality) to train their players. It triggered a thought in me…there are so many applications for VR in the business world (and I count the NFL as a business) that now is the time to create some Virtual Reality stock photos aimed at a business audience.
VR Goggles and Stock Photos
I picked up a pair of VR goggles at a local thrift store for $3.95. The next time I hired some models I included my VR ideas in the shoot. I wanted to create an image that could symbolize the ability of Virtual Reality to offer training, business opportunities and, in essence, a new freedom.
Emphasizing The Business Aspects of VR
I photographed the model wearing the headgear and jumping with her arms upraised to give the impression of flight. It was my belief that by having the model flying it would add drama and emphasize the revolutionary aspects of virtual reality. For a background I chose an abstract composite of various cities (including Hong Kong, Buenos Aires, New York and San Francisco). By having a backdrop of a metropolitan environment I felt the business aspect of the image would be emphasized.
Colorful Light Trails and the Future
By adding a colorful light trail image I could add some eye appeal and further the futuristic aspect of the image. I used blue light trails, captured with a long exposure of city lights at night, because blue is the color of business. I manipulated the light trail image to take on an artistic spiral, a conduit to new opportunities, and within which the model is flying.
Virtual Reality, Success and Freedom
The image is composed to facilitate easy cropping to any format, and the background is dark enough to reverse out headlines and type. The image speaks of Virtual Reality, possibilities, holograms, success, freedom and the future…and probably a few more too…never underestimate how a fellow creative might use your images!
Tuesday, January 23, 2018
An angry jury is all about concepts around verdicts, guilt, innocence and judgement.
A Jury, in the jury box, is demonstrating their intent for a guilty verdict by making over the top gestures and facial expressions such as thumbs down and imitating nooses with their ties. Their expressions are angry and the outcome is obvious.
Humor, Familiarity, Products, And Services
The strengths of this image lie in it’s humor, its familiarity, and its obvious concepts. The image is about judgment whether that judgment is about products, services, or even political issues. In this case the judgment is obviously a negative one…that an advertiser can use to malign the competition or show how their product can alleviate or eliminate unfavorable opinions.
Verdict, Guilty And Innocent
Juries are something we are all familiar with from being called for jury duty to the numerous television shows that deal with the legal world. There are some great and emotional words that go along with the image such as “guilty”, “verdict”, and “innocent”.
Flexible Cropping And Copy Space
The image can work as a vertical crop, though by cropping out some of the jury members, and offers ample copy space for headlines and body copy. It can actually apply to a huge number of situations depending on the creativity of those using the image.
Creating A Jury Box
As I didn’t have access to an actual jury box, I created the box by adding highlight and shadow to wood paneling I photographed in a high-end corporate office. I photographed each model separately…and in a variety of positions. I created several versions, and ultimately will no doubt add further variations over time.
Angry, Bored, Shocked and Virtual Reality Juries
Right now I have the angry jury, the bored/sleeping jury, the shocked jury, and the jury using VR (virtual reality) headgear. In fact, after completing this series of jury shots I immediately followed up with an animal jury of cats and dogs. Maybe down the road I will do a robot jury…kids would be good as well. Lots of opportunity here...maybe I should get back to work!
Thursday, January 11, 2018
Social media success...in the palm of your hand...and a whole lot more!
Social media success is the key concept behind this stock photo featuring a complex orb of light trails within which are a series of social media portraits and all of which are hovering over the palm of an outstretched hand. Indeed, this is social networking in the palm of your hand…literally!
Light Trails, Portraits And Conceptual Stock Photos
Social Media has become such a vital and important part of our lives that it has become a significant subject for illustrating via stock photography. The needs are many and far-reaching in nature…from individuals using cell phones to highly conceptual stock photos such as this combination of light trails, a hand, and a series of portraits.
Mastery of Social Networking
In this image I wanted to convey a mastery of social media, more specifically, social networking. The light trails, captured by shooting city lights at night with a long exposure and camera movement, are a metaphor for networks, data transmission and connections. Putting a series of portraits of individuals within the complex net of light trails indicates that the network is a social network. And, as mentioned above, by having that composite “float” over a hand we are implying mastery and control of the networking experience…and adding the human element bring some worth to an otherwise high tech looking image. I used a white background to make the image upbeat, a quick read, and open to cropping (and adding background) to a variety of ways with ample copy space.
Connections, Technology, and Big Data
This image has a chance to do well in terms of licensing, in part, because it can illustrate so many concepts. It can be about connections, community, big data, technology and the future. But it can also be an image illustrating a distributed workforce, digital assistants and global teamwork. The key to what direction the image points one to is in whatever headline and body copy is added by the art directors and graphic designers that use the image.
Multiple, Disparate Images
Will the image sell well? One can only hope…but I always hedge my bets by using the models for a given shoot for multiple, and usually disparate, images. Often I find myself using imagery of models shot up to twenty years ago! The models in this image were actually photographed over a period of seven years. The light trails were shot last year and the hand specifically for this image. Okay…off to create another stock shot!
Wednesday, January 10, 2018
A bulldog, jaws clamped firmly on a speeding car's bumper, realizes he has not exit strategy as he hurtles down the street.
Who hasn’t wondered what goes through a dog’s mind when he chases a car? What does he plan on doing if he catches it? There is a metaphor here…have an exit strategy! The bulldog in this image has his jaws firmly clamped on a car bumper as his body trails out behind the fast moving vehicle.
Funny Dog Stock Photos
I created this funny dog photo for use as a stock photo and possible greeting card use. Dogs, heck, pets in general, can be great subjects for stock photography because so many people naturally gravitate towards them. If you can create concept imagery from animals you have a paw up on the road to success!
Speed, Determination And Success
As I mentioned above, a great concept for this stock shot is having an exit strategy, but other concepts include speed, determination and even success. The image draws on our common experiences (seeing dogs chase cars) to create a sense of familiarity with the image…even though I am pretty sure none of us has ever actually seen a photo of a dog that has actually caught a car. Another thing this image has going for it is plenty of copy space for headlines and text. The image was also composed to allow for vertical or horizontal cropping from the square format.
“Aha” Moments And Endorphins
I have a theory that when people see an image and have that “aha” moment of understanding the concept, they get a shot of endorphins…and are much more likely to license the image (if they need it) or share it (if they don’t). All theory of course, but either way, fun to believe…and this is an image all about fun!
Animal Concept Stock
I photographed the young bulldog in my studio…and combined two images of him to get the desired body position. The road scene was shot near my studio in Marin County, California. The car was photographed separately in a parking lot (Jaguar XKS). The car was originally silver, but I felt a little color would help the image. Red seemed too dominant so I settled on blue. Voila…a unique and funny animal concept stock photo that hopefully will have plenty of “aha” moments.
Monday, January 8, 2018
At the end of your rope AND up to your ass in alligators...a stock photo for promoting products and service that can save your butt!
Ever felt you were at the end of your rope…or up to your ass (excuse the profanity) in alligators? Well, even if you haven’t I am sure you have heard those idioms before. And idioms are fertile ground for stock photo ideas! Of course this alligator inspired image relies on crocodiles for the visuals…crocs I photographed at a crocodile farm in Thailand.
Crocodiles, Chickens And Bamboo Poles
After the Crocodile show I spent a few minutes shooting the fearsome creatures for my archives. On all my travels I am always trying to anticipate what I might need for some future stock photo project…and some subjects, such as crocodiles…well you KNOW those will come in handy some day! In addition to shooting the crocs lying around I grabbed some shots of them leaping out of the water to grab a chicken. At the “farm” they also would let you buy chicken carcasses secured to bamboo poles with string. I had my partner, Stephanie, feed the crocs…they were amazingly quick I might ad, while I captured images.
Idioms, Crocodiles And Stock Photos
Fast forward a year later when I am mulling over idioms for stock ideas and shazam…two idiom’s in one! I hired a guy (if I did it over again I’d use a woman) to model. I hung a rope from the rafters of my studio, had him hoist himself up, and fired a few frames off. Then it was just a matter of selecting, silhouetting and pasting a few crocodiles and choosing a sky for the background.
Stock Photos Solving Problems
A great thing about this image is the multiple uses it has. It can be used to advertise or promote and product or service that can “save” someone and offer solutions to very dire problems. The image is particularly good for products and services that can’t be readily pictured…such as consulting services. Further, the image is fun and humorous…with a high entertainment value…and when there is so much competition for eyeballs…every little thing helps!
Up To Your Ass In Alligators Stock Photo
In addition to the ability to illustrate multiple concepts, this “up to your ass in alligators” stock photo is easy to crop to square, vertical, or horizontal and has ample copy space for headlines and text. Of course, in these challenging times it would also be nice to have about thousand people to license the image!
Saturday, January 6, 2018
|Two hands symbolize connection in a world of Big Data and future technology in a stock photo.|
The Need For Connection
I am always working at coming up with new images that show the idea of connections. Connections are the foundation of the new digital world we live in. Connections are what make our new, networked world work…and the need for powerful images that can show connections is constantly growing.
This image is one of connections in a networked world. The light trails indicate networks and streaming data. They also add a sense of motion and obviously provide the excitement of vivid colors. The handshake has not yet happened providing a feeling of anticipation and adding further layers of meaning and concepts.
Long Exposures, Light Trails And A Near Handshake
I captured the light trails with long exposures of city lights at night. The handshake (or near handshake) I photographed in my studio. I combined the hands and three different captures of light trails to complete the image. The image is a Rights Managed stock photo with Getty Images.
Bandwidth, Communications And Teamwork
A great thing about this image is that it can represent so many different concepts. It can show bandwidth, speed, communications, and future technology. In addition, the near handshake image can represent teamwork, unity and agreement and success.
Produce To Earn
Of course, after being deeply involved in the world of stock photography for almost forty years one thing I can safely say is you never know if an image will be successful in stock. Another thing I can safely say is if you don’t produce you won’t earn…so now I am off to produce another image!