Showing posts with label Ganesha. Show all posts
Showing posts with label Ganesha. Show all posts

Wednesday, September 19, 2012

Lord Ganesha And The Long Tail


Ganesha is the elephant-headed Hindu god of prosperity, the remover of all obstacles, who also goes by the name lord Ganapati.
Having extensive captioning and text along with my Ganesha imagery allows for greater web traffic via long-tailed key words (yeah, I know, I've used this picture on my blog before).

Ganesha’s Birthday
By 9:00 this evening over 2,000 Internet searches had ended at my site.  The top searched for word was “Ganesha” with 63 searches, followed by “Ganesh symbol” with 17, “wrecking ball” with 14 and “ganesha symbolism” with 10.  Ganesha is often the key word that brings most people to my site, but to have 63 was unusual, and to have the second and fourth most searched for terms to be also “Ganesha” related was quite unusual. I did a quick search on Google for “Ganesha” and quickly learned that today was considered Ganesha’s birthday!

Long Tailed Key Words
I then went back and started checking to see what other Ganesh-related key words were bringing in traffic. Below is the list of Ganesha related key words that I found in the first 500 search terms.   I didn’t bother going through all 2,000+ key words, but it appears that about ten percent of my day’s traffic was due to the key word Ganesha and it’s long-tailed variations (long tail key words being key word phrases containing two or more words)!

Long Tailed Key Words And Web Site Traffic
What we see from this list is a classic example of long-tailed key words and how they can build traffic. If I had a photo of Ganesha on my site with the minimal caption typical of what most photographers have I would only have had a fraction of today’s “Ganesha” traffic.  If you want more traffic to your site, include more caption material that the search engines can use to guide those looking for such images in your direction.

The Difficulty of Long Tailed Key Words
Another interesting aspect for long tailed key words is how hard it is, at least for me, to figure out what those key words will be. I find it a lot simpler to just try and write something interesting about the image. That isn’t all that easy either. To write coherent, interesting and relevant text takes time and effort…and a lot of it!

Long Tail Key Words, Targeted Traffic And The Long Term
Long tail keywords not only help bring in more traffic, but more targeted traffic as well, and if your selling something, whether it is prints, stock photo licenses, or imprinted coffee cups, targeted traffic can mean increased revenue. The conundrum, at least for me, is that the time and effort required to bring in that traffic, to write the captions, upload the images, work for the links is time that I can’t put into making images.  I am sacrificing making images in the belief that the long-term reward will make it all worthwhile. I’ll probably know in about five years…geez, I sure hope I’ll know!


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Tuesday, November 22, 2011

Most Searched For Images And A Favorite Sale


This photo of Ganesha, the Hindu God who removes all obstacles, is my most searched-for image.
This image of Ganesha, the Hindu God who removes all obstacles, his risen to the top of my search engine results.

My most searched-for images:

Over the past several months one of my images has risen above my others in terms of popularity with the search engines. Approximately twenty people a day are searching for “Ganesha” and ending up on my image of the “Remover of all obstacles”, the Hindu God Ganesh. Second place currently goes to “dominatrix”, my image of a dominatrix with a computer for her head. I think the surprise is that “dominatrix” isn’t first!


A businessman stands on Escher stairs rising up through the clouds and leading him to nowhere in this concept stock photo.
After a painfully slow start this "Escher" businessman concept stock image has finally garnered a decent sale!

My favorite sale of the month:

I made this “Escher” business image a couple of years ago and it sold once for about $12.00, a big disappointment. So when I noticed this morning that the image made a second sale bringing me just under $500.00 (through Blend Images) it became my favorite sale of the month (though nowhere near the biggest sale). I am feeling confident that over the next five years the image will have proven well worth doing.

Observation:

Images in The Agency Collection (mine are submitted through Blend Images and are on both the Getty site and iStockphoto.com) are continuing to sell VERY well. Of course it is still too early to draw any real firm conclusions…but early results indicate to me that there is enormous potential for these higher-than micro priced images offered on micro sites.

That’s it for this time!







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