This light bulb brain draws on the iconic symbol of ideas and creativity but gives it added power with the new twist of making it into a brain.
Iconic Symbols In A New Light
The tried and true symbols that have been embedded in our
collective subconscious, despite their overuse and cliché stature, remain
powerful tools in conceptual photography. The trick is to use those symbols in
new and different ways. When you succeed at doing that you, in a way, get
double or even triple your bang for the buck. You get that subconscious hit,
you get the quick read from a familiar image, and then you get the appreciation
and boost from using the symbol in a new incarnation.
Light Bulbs Creativity And Ideas
The light bulb brain image above is a great example of just
such a reworked, iconic symbol. The light bulb is still the premier visual
symbol of ideas and creativity. Even when we know it has been used to death, we
still know what it means. Create a
new light bulb image that we haven’t seen before and it gains a new, even
stronger power to attract our attention.
Light Bulbs Brains And Intelligence
The human brain is another iconic image representing intelligence,
creativity and ideas. In the case of our light bulb brain the brain form
reinforces the concepts of ideas and creativity, adds in intelligence and
possibly other themes such as artificial intelligence. On the humorous side of
things I can see this image as a bright idea! Sorry.
Old Concepts And Powerful Ideas
By using an old, hackneyed concept, the lowly light bulb, we
are able to create a new powerful symbol that can represent a number of
concepts. It is a quick read at small thumbnail sizes but still provides impact
at larger sizes. It is a memorable image, versatile in how it can be used and
flexible in terms of cropping.
Blend Images
I delivered the photo to Blend Images. With Blend it will be
available at all the major distributors and when licensed directly through
Blend I will get 50% of the revenue. I expect the image to do well. And, because there is nothing to age
the image I expect it to bring in revenue for a very long time.
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