Friday, January 29, 2016

Ideas, The Biggest Stock Photo Challenge

A tug of war in the cloud is a visual metaphor for competition and teamwork in the cloud.
Ideas, The Biggest Stock Photo Challenge
My biggest challenge, as a stock photographer, is coming up with ideas that I believe are both needed in the marketplace and are different or better than what is already available. I believe that there are an unlimited number of such ideas out there, even though I am constantly afraid I have come up with my very last decent one.  So what are some ways I tap into various resources to generate new imagery?

Setting The Intention And Writing Ideas Down
Well, first, I spend an inordinate amount of time looking at photos. I set the intention to come up with ideas and then start looking at imagery. I Google images, I peruse my own files and I search stock photo sites. Sooner or later an idea will surface usually followed by a couple of more.  Now it isn’t unusual for me to find an idea lacking that I thought was terrific the day before…and then to find a new appreciation for the idea on yet another day.  Keeping that in mind, and the fleeting nature of ideas, I keep a pad and pencil, or word document open, and write down the ideas as they come to me.

Cloud Computing And A Tug Of War
In the case of this tug of war/cloud computing image, I was checking out my own archives. At some point the cloud image caught my eye. I made a mental note of the clouds, keeping it in mind as I continued to roam through my files. BTW, I use Adobe Bridge for that purpose. Eventually I ran across an image of a tug of war match between two groups of business people and immediately realized that I could have the competition taking place in “TheCloud”. It would create a visually interesting image with all kinds of concepts. And it is great to have a stock image that can work for multiple concepts!

Teamwork, Challenge And Visual Metaphors
“The Cloud” is becoming so pervasive with so many activities and implications that it requires numerous visual metaphors for use in advertising and editorial communications. In this case some of the possible concepts include teamwork, challenge, competition and determination. One important idea is that the cloud, like everywhere in the business world, requires teamwork, strength and endurance to succeed.

Intention, Visual Research, Execution And Distribution

Now I have no idea how successful this stock image may or may not end up being, but the technique I used to come up with it, intention and visual research (looking at images) is at the core of my stock photo business.  Come up with enough ideas, execute them at a minimal cost, and get them into distribution and success is still attainable in stock photography!

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