Wednesday, March 25, 2009
Multi-tasking to success
Multi-tasking my way to success
Just finished an article about the creation of my latest concept stock photo. http://www.johnlund.com/Artcl35-conflict.htm I have this theory about one way to be successful in this Internet world as a stock photographer. My idea is to create cool stock images and then to write about them.
As I have mentioned before, the fundamental problem in this new environment of image glut, is getting your work seen. If I take the time and trouble to create a special image then it will behoove me to take the time and trouble to publicize that image. That effort actually will accomplish another objective too; the increasingly important task of branding oneself. By writing about my images I will be increasing their visibility, driving more traffic to my site, and strengthening my own personal brand.
What does it take to be successful in stock photography today? Let’s see, have a ton of good ideas, be a great photographer, know Photoshop like the back of your hand, become an expert at SEO; excel at writing, spend an inordinate amount of time on your website, be a social networking maven, and develop a strong personal brand. OK, so I’ve left a few things out….