Maximize Your Stock Photo Income: Making Your Photos Flexible

The Challenges That Art Directors And Designers Face
One way to help maximize your income from stock photos is to remember the challenges that art directors and designers face when using your images. In short, make your images as flexible as possible. Things to keep in mind are cropping, room for copy space, and readability at thumbnail size.

Billboards, Transit Posters And Campaigns
In the process of creating my concept stock shots I do my best to create them in such a way that they can be cropped both vertically and horizontally, which of course usually means every other crop can be achieved as well. This can be particularly important if the image needs to be used in a variety of media and formats, such as billboards, transit posters and brochure covers. Providing this cropping versatility means less chance of having your picture eliminated from those high-paying (at least in RM) campaigns.

Thumbnails, Square Crops and The Ideal Image
Another similar concern is to create images that read well in thumbnail size. That insures the image can also be used extensively for web uses. The “thumbnail test”, whether the image reads easily and quickly at thumbnail size, is important for anther reason as well. Virtually all images are now found on the web, and they have to be readable at thumbnail size, or even stand out at thumbnail size, in order to be selected in the first place. There is something to be said, as well, for square crops, which are even more visible as thumbnails since they fill up more “real estate”. I actually think the ideal image is a square image that is easily and effectively used as either a horizontal or vertical.

Headlines, Body Copy And A Balancing Act
Another plus to incorporate into your stock pictures is copy space; areas for putting headlines and body copy. All of this attention to cropping, to readability and to copy space, becomes a balancing act with cropping for impact. When I was shooting assignment work I would often have art directors remind me that cropping was their job, and that I should give them more room to work with. It took me a while to learn that lesson, and it is a lesson we should all keep in mind when making stock images. You want your image to have impact, but flexibility as well. I recall seeing a complaint from an art director on twitter complaining “so many stock shots have the heads cropped off”. Something to think about as we make our images!

The Integrity Of The Image
Now I am not saying I always succeed at these efforts, but I try my best to incorporate them. Ultimately the integrity of the image is the most important thing, but if you can massage it in these directions you are maximizing your income potential from stock photography.

Connecting The Dots: Writing A Photo Estimate That Gets You The Job

Invest In Yourself
An estimate offers you a unique opportunity to secure an assignment. Many photographers try to get the job by focusing on saving the client money, and yet that should never be your focus. Look at the estimate as an investment in yourself and your photography business. Prepare your estimate as a thorough plan that gives you the resources to do the best possible work. Your job is not to save the client money; your job is to provide the best possible photography.

What Label Do You Want?
Keep in mind that the photography you produce will reflect directly on the art director or art buyer who hires you. Their job could even be at stake. The job you produce will label you and possibly them as well. Do you want the label as “will work cheap” or “delivers great work”? Your long-term career depends on a reputation for delivering quality work. To do quality work you need the resources and time to do the job well. You also need clients that understand that. You are better off letting go of the jobs in which the resources you need are not available. Besides, low ball jobs take up your valuable time and in the long run will cost you money.

An Estimate That Gets You The Job
To create an estimate that gets you the job, and the resources to do that job well, requires detailing out how you will approach the job. It means thinking through each step and understanding the real costs involved. Include visuals and detailed written descriptions to insure that you and the client are on the same page.

A Detailed Plan And Twice The Money
I once bid on a job that required showing a businessman listening in on a conversation as he clung to the outside of a skyscraper using suction cups. I don’t recall the exact figures, but my estimate came in at about $30,000.00. That seemed like a very healthy amount and I was a little concerned that it might be too much for the client. I wasn’t all that surprised when I didn’t get the job. It turns out I knew the photographer who did get the job. I gave him a call and asked what he was getting for the job. He was getting more than twice the money I had estimated! Turned out his detailed plan was less risky than mine. Mine required shooting an actual building. It was in the winter and the weather could be a problem. His approach required a model maker to create the building…more expensive but less risk. He also provided for a set for the interior as opposed to my shooting in an existing office. Again, he would have more control with his approach.

The Clients You Want, Want the Best Job
My point here is that the clients you want are the ones that want the best job, not the lowest cost. I have had many experiences over the years that reinforce the wisdom of this approach. In your estimate, spell out exactly how you plan to do the job and your reasoning for that approach. Be as detailed as possible. Be specific about your expenses. It is hard to argue over costs when they are spelled out. Even your presentation is important. Your estimate gives the potential client a look at how you operate. Think back to an estimate that you have been given that impressed you. What worked for you? What was it about that estimate that influenced you to give someone the job? Use your estimate to build confidence with the client, confidence that you have thought the job through, have a good creative plan with necessary contingencies, and have spelled out all the terms and conditions. Unless it is a birthday party, in business, nobody likes surprises.

Make Your Estimate A Work Of Art
Your estimate speaks volumes about you and how you do business. It offers a great opportunity to instill confidence in a potential client and to help insure that you have quality clients and produce quality work. You are in the business of commercial art, make your estimate a work of art, and in the long run, you can’t lose.

Odds, Ends And The Long Haul

An Interview, Imagekind and CafePess.
Had a nice interview by Marc Silber Marc Silber Interview go online.
Sold a print on Imagekind this week.  That makes about one print a month since I started this concerted Internet effort, which while is still paltry, it’s a whole lot more than the zero prints I sold before I started the effort. I have doubled my Cafepress.com sales.  OK, doubling isn’t all that impressive when I tell you it has gone from an average of one sale a week, a coffee mug, calendar, or piece of apparel, to two sales a week. I have made a smattering of sales (licensing) of various images and have confirmed that people are going from my site to the agencies that handle my work (Blend Images, Getty, Corbis and Kimball Stock).

Quality Content And A Long Term Project
One thing is for sure, this SEO (search engine optimization) process is a lengthy one. Getting visitors to your site is a long-term project! It is a lot of work too. My twin brother is my web master and very adept at this. He says if you want Google to see your site as an important one, make your site important. That means quality content and lots of it. I now have over 2000 images uploaded, but at the rate I am going it will take several more years to get all of my stock photos online. One possible way to speed the process up is to hire a developer to create a robot that will harvest my Getty, Corbis and Blend images, and put them on my site.  I have a friend who has gone that route and I have to admit there is a certain appeal to it!  But for now I will just continue my snails pace of uploading.

Climbing Traffic And Click Through Ads
Traffic is slowly climbing.  Last week, according to Google Analytics, I averaged over 500 unique visitors a day. That is up from a one visit per week average ten months ago. My click through ad revenue ranges from $20.00 per day to about 32 cents a day (last Thursday). My average seems to have edged up to about $6.00 a day.  Hey, it pays for my coffee habit!

A Balancing Act And Making Images
One thing I constantly wrestle with is where to put my time. Making images and getting them up online is the fastest way to increase my income. On the other hand, I remain convinced that it is extremely important for long term success to increase my ranking with Google, and other search engines, through SEO and online content. It is a constant balancing act. Luckily I find myself enjoying this SEO process (other than the repetitive and sleep inducing meta data entry).

A Photography Blog And Building Community
A key part of my web efforts include writing this photography blog. It has actually turned out to be a fun challenge. I used to be a columnist for Digital Imaging magazine and for Picture magazine.  I would make myself crazy trying to come up with article ideas.  But with the Blog, it is more like sharing things and less like work. My goal and hope is that the blog is entertaining and informative. It is a key component of providing quality content and, I hope, of building community within both the creators and users of stock photography.

The Blue Angels And A funny Animal Stock Photo

The Blue Angels And Stock Photography
From my Sausalito studio I can catch glimpses of the Blue Angels as they make their practice runs for Fleet Week.  Whenever they fly overhead I have this vague sense of guilt that I am not out there photographing them. Last year at this time I decided that I would figure out something I could do with them for stock images. I even went as far as to pull out my longest lens (Canon 100-400 zoom) and shoot a few frames. I downloaded the images and pulled them up on my screen, then sat there puzzling?  Speed was the obvious concept with this image, but how could I take this further? What could I do to create an image that went beyond the obvious and the doubtless hundreds, maybe thousands, of flickr images of the blue angels?

Focus, Fire and Duck!
I began to go through a folder I keep of interesting photos that I think have potential, but pictures that I haven't figured out what to do with yet.  I came across an image of a duck in flight.  I had been on that little tourist train at the San Diego Zoo, with that same zoom lens at the ready, when two ducks came flying alongside.  I frantically tried to focus and fire and managed to squeeze off three shots before they were gone. To my utter amazement two of the tree images were actually sharp! That never seems to happen for me in those kinds of moments.

A Duck, A Jet Fighter, And Photoshop
At any rate, here is this duck image, which just jumps out at me.  I can put the duck in the formation of jets. If nothing else it will be a pretty funny picture.  This poor duck working like hell to keep up! But the shots I had of the jets were just too far away and they just weren't working.  Then I remembered that in my studio I had, packed away, a realistic model of a jet fighter.  It was left over from some project that I know longer remember. Luckily the box was labeled and in sight.  I pulled the model out and had a friend hold it up while I photographed it.  I used a clipping path in Photoshop to silhouette the plane and strip it into a sky background.  I did the same with the duck. I duplicated the plane image several times, positioned the elements into a formation that seemed to work, and then applied some motion blur to disguise some less-than realistic detail.

Believable Isn’t One Of My Criteria
This whole process took about two hours to go through. Isn't digital great? I uploaded the image to the Getty portal. Three weeks later they informed me that the image wasn't believable and rejected it.  Wasn't believable? Duh! “Believable” however, isn’t one of my criteria.  One test I have for my stock photos is, can I put a headline to it.  In this case it might be “Having A Hard Time Keeping Up?” or “Feeling The Need For Speed?”.  OK, marginal.  But another test I have is do people smile when they see it? And the answer with this image has been yes.

Funny Animal Pictures And Photographer’s Choice
I could have followed-up my Getty effort with their Photographer’s Choice program, in which case as long as the technical criteria are met they will take the image (and I pay a small fee).  However, in this case, because the image is pretty much a “funny animal” picture, and I was feeling a little miffed at Getty, I submitted the image to Kimball Stock, an agency specializing in, of all things, animals and cars. Maybe I should have had the duck driving a race car! Oh well….

Funny Animal Stock Photo To The Rescue!

Cats And Dogs With Paintbrushes
A friend of mine owns a painting company and asked me to create an image to help him promote his business as he enters the slow winter months. In the past I have helped him with images of dogs holding paintbrushes and so forth. The animal-centered promotions have worked extremely well for him. After the first mailing he remarked to me that it was the first time ever that no one had contacted him wanting to be taken off the mailing list.

Funny Cats And Dogs Doing Human Activities
The first thing I did was to go through my Animal Antics images, a collection of funny cat and dog pictures, in which these pets are doing human activities, that I created for a greeting card line. If I could find the right image to start with it would save me the work and expense of shooting animals, locations, props and of all the stripping out of hair and fur that would be necessary. To charge adequately for putting together such a photo would take it far out of my friends price-range.

A Weimaraner, A Beagle And Two Cats
I found a likely candidate in a get well greeting card featuring a Weimaraner, a Beagle, and two cats, all waiting at a front door and holding soup, flowers and accessories for someone feeling “under the weather”. My friend, (we’ll call him Greg since his name is Greg), had asked me to create an image that included a stormy environment and the pets safe inside their home. I wasn’t coming up with a way to effectively show the pets inside and a storm outside. But when I saw the get-well card photo I realized I could drop a storm scene behind the pets and put various painting tools in their arms and come up with a great image to fit Greg’s needs. And I wouldn’t have to re-invent the wheel either. A great headline for the resulting image would be “We Are Here To Help!”

A Paint Brush, Masking Tape, And A Ninety-Seven-Layer Photoshop File
I gathered up some painting supplies and photographed each item separately. I pulled up my original layered Photoshop file for the greeting card. I used a clipping path to create a selection around each object: a paint can, a paint brush, a roller, some sand paper, a putty knife and a roll of blue masking tape. I copied and pasted each of the items into place in the layered file (after eliminating the layers containing the original get-well objects). Then it was just a matter of adding some shadows and dropping a stormy sky into the background. When I was finished I had a nice little, ninety-seven layer, Photoshop file!

Royalty Free, Micro Stock Or Rights Managed
What I now have is a humorous image that can be easily used by any painting contractor, distributor of painting supplies, or related business, to promote and advertise their enterprises. Now Greg certainly isn’t going to want someone else from his area using that image. If this stock photo is released as a royalty free or micro stock image, then there would be no control over that. You can see how the effectiveness of such a compelling image would be dramatically curtailed if more than one painting business were to use the image in any given client base. As a Rights Managed image, this picture can be used by many, many clients, with each one able to insure that they can get the exclusivity they want and need, and I, as the creator of the image, can get a premium for the imagination, creativity and plain old work that goes into such images.

A Key To Success
Choosing whether an image belongs in Royalty Free (includes Micro stock), or Rights Managed is one of my hardest tasks and one of the keys to optimizing your stock income. Ultimately I believe the success of a stock photo depends more on the photo and less on whether it is RM or RF. However, it can make a big difference and so I believe it is important to carefully weigh the criteria and try to make an informed choice. Oddly enough, in the case of this funny pet picture, I believe that by putting the image in an RM collection I am being of the most service to the client. It is hard to go wrong if you are putting the client first.

Value Added Stock Photos And The Way Forward

Value Added Stock Photography
After a couple of unexpected and rather invasive abdominal surgeries in the last year-and-a-half, four months ago I had a plastic surgeon perform an abdominoplasty (tummy tuck) on me, to clean-up the scars and give me a new navel. Fun stuff! Anyway, the surgeon asked me to shoot a picture of one of his new laser tools in action. I did the shoot this afternoon.


A Beautiful Woman And Credibility
As I was packing up the old ProFoto 7bs, he mentioned to me that he needed to redo the picture on the cover of his brochure. The shot was of a beautiful woman in a nature setting. He said it cost him a fortune, but now another surgeon was also using it, so he needed a new one. I was a bit confused. I asked him where he got the picture from and he told me iStock. “But you said it cost you a fortune”, I said. “No,” he replied, “Not the picture, the printing for the brochures, the flyers and the advertising”. Ah ha! In a lot of cases, maybe in most cases, it doesn’t really matter if someone else is using the same picture…but if you are a plastic surgeon you sure don’t want the same picture being used by anyone else. That damages the credibility of your whole operation!

Stock Photography And Trust
As someone who has actually gone through the process of finding a plastic surgeon, I can attest that if more than one surgeon in the same geographical region is using the same stock photo, your going to see it. As you peruse the before and after pictures you can’t help but wonder if they are real. If you see the same face on more than one site…well, how are you going to trust anything else about the surgeon? In this case Rights Managed stock photography is definitely a value added proposition!


Power Point Presentations And Getty Images
Also of interest in regards to Rights Managed stock imagery, a couple of days ago I was contacted by a doctor who found one of my images through Google Image search and wanted to use it in a power point presentation to a group of his peers. The image in question is a Getty picture and I had neglected to link Getty from the photo on my web site. I sent the doctor the link and told him he needed to license the image from Getty. I wasn’t going to hold my breath. I figured that the process would be too daunting and the price too high. Oh well….


Licensing Stock Isn’t Brain Surgery
Surprise! He emailed me, said he licensed it, and thanked me for making the image available. I emailed him back asking how the process was and if he had ever licensed stock before. He told me that no, he had never licensed stock before and that it was no harder than ordering anything else on line. It wasn’t exactly brain surgery (turns out he is a vascular surgeon). He also told me it only cost him $15.00. Take that micro stock! Rights Managed is value added and economical as well!


Stock Photos And The Way Forward

As iStock and other micro agencies add higher priced collections, and mid-stock evolves, it becomes ever more apparent that micro is really simply an ultra low-priced RF product. There is a place for all price ranges of RF (micro included), and yes there is a place for RM, and yes, the road to success in the future, the way forward for stock shooters, will be paved with creative, dynamic, market-relevant photography no matter what the category.

Stock Photos, Shipping, And Royalty Checks

Organizing, Editing and Cleaning
It has been a while since I made a stock photo.  Today I spent my time organizing and cleaning up my studio.  I have spent most of the last month editing the slow motion video that I spent the previous month shooting. Things have kind of backed up and gotten a little overwhelming…hence the day of organizing. Actually, I never do get quite caught up on my organization efforts. And if I am smart I never will.  You see, organizing is something you can do forever.  I have known more than one aspiring photographer who has spent years getting ready to shoot.

The Most Important Thing Is Shipping
I saw a video presentation a while ago in which Seth Godin pointed out that the most important thing is shipping. I don’t think he had stock photography in mind, but it is probably as true of stock photos as of anything. If nothing ships…nothing sells. If you are anything like me, the closer you get to “shipping” the harder it is to get that last bit done. I was ready to enter the metadata for my third submission of footage last Thursday, and here I am cleaning my studio today (five days later)…instead of completing that submission!

Pulling It Together And Setting Goals
I have to pull it together tomorrow morning, remember what is really important to my career, and get that submission out. The junk mail piled on my desk is not as important. The emails waiting to be answered are not as important. The clutter in my shoot area, the card board boxes waiting to be broken down for recycling, and the dust bunnies camping out everywhere are not as important. You can spend your whole life getting ready, doing legitimate tasks, instead of doing critical tasks. Set a goal for shipping your work and reward yourself AFTER you met that goal, by letting yourself do at least some of that not-so-critical work.

Blend, Getty, Corbis, Super Stock And Kimball Stock
In a way you can say that everything else I do is in support of shipping. The ideas, the shooting, the Photoshop work is all in support of shipping my product.  Once I ship, that is upload the images to Blend, Getty, Corbis, Super Stock or Kimball Stock, then the agencies can do their thing, and I can get my royalty check. No “shipping”, no check.

Preparing For The Future Of Stock
I am supporting the stock images, and preparing for the future of my stock photography, by working on my SEO, by showcasing my stock pictures on my web site, and even by writing this blog. But all of that is secondary to shipping. Now I have to go, I have metadata to enter!