Tired Of Social Media

Social media can be a boon to business, or it can steal your time.

An Endless Stream Of Shared Photos

I’m fading fast…at least with social media.  I checked facebook tonight for the first time in a week (and realized someone had sent me an important message five days ago…). I have no desire to peruse Pinterest…not to mention that I have some doubts about their terms of use. My eyes start to glaze over at just the thought of that endless stream of shared photos on Google+. My only Linked In participation seems to be confirming people who want to link to me…people I either barely know or don’t know at all.  And speaking of not knowing people, my twitter followers just keep increasing whether I tweet or not, and lately it has been mostly not.

Social Media…And No Significant Effect

My primary interest in social media has always been to increase the traffic to my site. Google analytics indicates that just isn’t happening. Out of approximately 1500 unique visitors a day to my site, less than a dozen come from social media sources. While I am hoping social media can provide me with more link juice, that doesn’t seem to be having a significant effect either.

Tired Of Social Media

I guess I am just tired of social media. I seldom get tired of photography. I spent today prepping for a stock shoot I am doing on Friday. That was fun. Friday’s shoot will be fun. I would much rather be creating images that posting them on a social media site.  Of course I love it when people enjoy my photography, but not as much as when I enjoy my photography!

Creating Stand Out Stock Photos

I got into stock photography so I could really focus on what I enjoy doing, creating photos that I want to create and that can earn me a good living. Social media has been creeping up on me, stealing time away from what I truly enjoy doing…making those stock images.  I am not going to quit social media, but I will be doing just a bit less of it…and a bit more of creating what I hope are stand out stock photos. Stock photos that are needed in the market place, and stock photos that hopefully can stand up to the intense competition that is the stock photo world.

Evolve Images...A New Approach

A new stock agency with a new approach, Evolve Images offers an innovative route to the business of stock photography.

A new stock agency with the intriguing name “Evolve Images” has opened its doors. The three founders of Evolve , Mark Ippolito, Robert Henson, and Jonothan Solomon certainly have a ton of experience between them having held numerous positions at such leading stock agencies as Getty Images, Corbis, Blend Images, Photodisc, and Comstock.  What they are offering is a highly curated collection, a new method of pricing that seems sort of a RF and RM hybrid, and the promise of “Sustaining A Creative Economy”.

 Their pricing model is simple. They claim that with three clicks you’ll have your price. You just choose editorial or commercial, choose digital, print, or both, choose one year, two years, or three years, and finally, choose an industry from their pull-down menu. There is also the option of “Requesting a quotation”. Those of us used to more criteria for Rights Managed pricing are at once pleased with the ease of use and left wondering if the pricing might be too general. I guess the only way to judge that is in the performance.  If Evolve Images licenses enough photos who is going to argue?  Evolve also emphasizes that they will pay the photographer (or copyright holder) at least 50% of the licensing fee. For images that Evolve represents exclusively the royalty paid to the creator is 65%. No argument there for sure! Another innovative approach includes price adjustments for more “valuable” images (though exactly how that value is determined is unclear to me).

On the submission side it is interesting to note that Evolve is willing to take on images captured on camera phones, stills edited from digital video capture, consumer-level digital cameras, etc. Evolve offers image exclusive distribution for one (1) year or non-exclusive image distribution for three (3) years, with auto-renewal at the end of the term unless notified 90 days prior to the contrary. Also of note, they are not planning on using any sub-agents. Another cool point is that they pay within two weeks of receiving fees.

After spending a fair amount of time on the Evolve Images site it certainly appears to me as if they are a photographer friendly outfit.  In addition to rapid payment and high royalty percentages, they are also stressing image protection with a proactive enforcement policy.  Evolve Images seems very transparent and are encouraging feedback through their blog. All-in-all, Evolve Images has a very interesting approach and I hope they succeed. I will be watching with interest!

What I Know About The Stock Photo Industry

As demonstrated by this stock photo interpretation of the fable of three blind men and an elephant, it is almost impossible to gain a full understanding of the stock photo industry as a contributing photographer.

The Difficulty Of Understanding The Stock Photo Industry

Like the fabled three blind men who happened upon an elephant and each came away with a vastly different impression of what an elephant was, we stock photographers have a very difficult time truly comprehending the stock photo industry. Each of us has a very small window to view things from, a window defined by our style, the number of images in the marketplace, the agencies that represent us, our own prejudices, and the element of “art”, that indefinable quality, that can make one image so much more popular than a close similar.

Sales Statistics

I have been told more than once that unless you have a thousand images in the market you can’t really get a reliable interpretation of sales statistics…the sample is just too small. I don’t know if that holds true in every case, but I do know that as I constantly look over my own sales reports it is exceedingly difficult to come up with any universal truths! In my own case I keep coming up with the conclusion that pretty much everything sells and some things sell far more than others. What use is that information? I suppose it means that I just need to keep producing.

A Predominance Of Concept Stock Photo

Of course, my own sales reports reflect a predominance of concept stock photos that are “post” intensive, in many cases requiring multiple days to complete just one image. I would guess that my conclusions would not be relevant to, for example, a travel shooter or a high-producing lifestyle shooter. In short, my sales reports do not give me an accurate window into the stock photo industry as a whole.

Microstock vs. Traditional Stock Photography

Another problem I have in attempting to understand the overall industry is my lack of experience in microstock. Microstock is dominating the industry, and yet, other than a dozen or so images in the TAC program through Blend (The Agency Collection which consists of RF priced images that appear on both the Getty site and iStockphoto.com) I have no first hand knowledge. Sure, I hear from friends who shot for micro…but some say things are going great, others say that micro is on the decline, and others say something in between. Oh well….

The Benefits of Licensing Images For Higher Royalties

Microstock shooters certainly don’t have the whole picture without understanding the benefits of licensing images for higher royalties. I am pretty certain that some of my images have brought far more revenues in as Rights Managed images than they ever would have as Royalty Free…and I have other images in which I am relatively sure of the reverse. Of course, I still can’t know entirely for sure because I don’t have the opportunity to see the sales results of a single image that is available in each category. In the few situations where I do have fairly similar images in the different licensing models, including TAC,   a case can be made either way. 

Selling Your Own Stock Photos Online

Then there is that whole selling your own stock photography online thing. While I have been vigorously pursuing my own version of this for the last three years a case can be made that my own experience actually clouds my ability to see the whole. While there are doubtless many photographers who successfully support themselves through selling their own stock, my experience is that after a significant amount of time and effort it is hard to see how I could ever fully support my self with such an endeavor. I make close to two thousand licenses a month through agencies and only a handful through my own efforts. I can’t imagine how I could deal with the volume of transactions that would be necessary to support myself! That no doubt clouds my perception of the stock industry as a whole.

What I know About The Stock Photography Business

So even though I have this totally distorted view of the stock photo business I will go ahead and share what I believe I know at this point:

1.              Most people are not making significant money in stock photography, but a few are doing quite well. Success therefore is possible.

2.              There are many different ways of achieving success as a stock photographer. Some photographers achieve success through massive production, some shooters through amazing images, and others through niches or even a mastery of the Internet.

3.              The biggest challenge for a stock photographer is to get one’s work seen.

4.              The future will see a merging of different license models and price points (as in micro and traditional images available side by side).

5.              Shooting the same thing you have always shot actually does seem to work for some people!

6.              The key to success, if there is such a thing, is attitude.

7.              If I do know anything about achieving success in stock photography, it is subject to change at a moments notice!

Successful Stock Photo Checklist

This image of a hang gliding pig (When Pigs Fly) has a clear concept, is timeless, easily readable even in thumbnail sizes, has an attractive model and has an authentic expression...yet has never sold!

I put together the following checklist of criteria that I use to determine if an image will make a successful stock photo. Of course, you don't need to meet all of these criteria for an image to be a best seller, but it certainly helps to have as many of them as possible. On the other hand, even having all of the attributes listed below does not guarantee a successful stock photo. But you don't need every image to be a hit to have a great career in stock!

Successful Stock Photo Checklist:

Are the models attractive AND appropriate for the situation?

Is the wardrobe upscale and appropriate for the situation?

Are the expressions authentic?

Is the setting appropriate?

Are the DETAILS perfect?

Does EVERYTHING contribute to a clear, concise and quickly readable message?

Is the image a quick read even at thumbnail size?

Is the concept needed in the marketplace?

Is there room for a variety of crops?

Is there an emotional connection with the image?

Is there space for copy and headlines?

Does the image have staying power?

Does the image feel “real”?

Where have you compromised?

Photography And Dealing With Change

Sometimes the best way to deal with change is to take a deep breath and relax.

The Only Constant Is Change

I had an epiphany last night. It relates to that old adage “the only constant is change”. I have been feeling relieved lately that most of the change facing the photography industry, and the stock photo industry in particular, is behind us. My epiphany, however, is that most of the change is still ahead of us, and will be coming at an ever faster pace! Yikes!

New Cameras, iPhone photos, And Copyright Issues

In just the last month some stock agencies are starting to take iPhone photos, Canon and Nikon have each announced new cameras with ISO ratings of 200,000+, and Le Corbusier, the French furniture company, has won a lawsuit claiming that use of their products in stock photos is a copyright violation. Geez. The change affecting our industry is coming from all directions!

A Strategy To Deal With Change

Whether it is real or perceived, the need to keep up with rapidly proliferating social media developments, technology advancements in both stills and motion, the endless struggle with copyright issues on and offline, the ever increasing influx of imagery, as well as all the other coming changes that I cannot even imagine, is threatening to overwhelm me! The realization that such an onslaught is not going to abate, but rather accelerate, makes me realize that I need some sort of strategy to deal with all this change. Trying blindly to keep up with it isn’t working and is actually cutting into my productiveness, and more importantly, my satisfaction with life!

Google + And Flailing

When I first took up rock climbing (indoors only…I am actually a bit of a coward), my instructor-and girl friend, Stephanie, lovingly demonstrated what I looked like during my climb. She called it flailing. Thrashing wildly about is what it looked like to me. That is how I started to feel last night trying to figure out Google +. I added 500 photographers to my circle, I think. I dunno…but I do know I was flailing! It wasn’t pretty, and flailing is never good.

Less Can Be More

When it comes to dealing with change less can often be more. For example, rather than diving full-bore into social media efforts, and possibly getting sucked into a bottomless pool of plus ones, likes and links, something that can easily consume all the hours I have in a day, I am better off just dipping a toe in the water and watching the relentless current swirl around me without having to thrash wildly about. Most of those hours will be far better spent making cool images and enjoying my life.  That seems to me pretty much true of all these changes. It seems to me that it is better to embrace change with caution rather than abandon.

A New Mantra

So my new strategy for dealing with change is simply a mantra: No flailing! When that anxiousness starts to well up, I will just remind myself to keep enjoying the moment and remember not to flail!

Photos For Blogs, Student Use And Photo Products

This funny cat sitting on a bed wearing slippers is now available for personal use licenses.

Creating Photography Revenue Through The Internet

In my endless effort to create additional photography revenue through the Internet I have taken another step. I have created a limited gallery of images on Photoshelter to take advantage of their “Personal Use Licenses” and photo imprinted products. I am using my Animal Antics collection of funny pet pictures, and only ones that are not currently handled by stock agencies. My initial gallery can be viewed here.

SEO For Photographers

Photoshelter does an admirable job of conveying information about SEO and other topics important to photographers. But I am not expecting Photoshelter to bring in much traffic. I suspect that search engines such as Google see them as a “content farm” and therefore do not rank them highly in image searches. I could be wrong, and as much as I have learned about search engine optimization over the last three years, I still don’t comprehend the whole process of how Google and others determine the search engine results. I don’t believe anyone outside of the search engine companies really know all of the ins and outs of ranking highly for web or image searches.

Photos For Blogs, Student Work And Photo Imprinted Products

My plan is to use the traffic I generate from my own site and offer those who find the images concerned (my Photoshelter collection) the opportunity for personal use such as non-commercial blogs and websites, student uses and so forth as well as photo imprinted products, by providing links to the Photoshelter collection. The solution isn’t terribly elegant, but it is better than nothing at all…a lot better! It is also important that I have the system work without my being involved. I get quite a few emails from students and others who wish to use my images for a variety of purposes that do not justify enough of a licensing fee to even pay for my time to read the emails!  Hopefully this can relieve me of some of that problem while still generating additional income.

Nothing Ventured, Nothing Gained

Since I am paying something like $29.00 a month for the Photoshelter account I view this as a one-year $350.00 experiment. Actually, just putting up the images takes up more of my time than $350.00 would pay for…by a considerable amount. But as they say, nothing ventured, nothing gained! Hopefully that money (and time) will be rewarded sufficiently by a combination of personal use licenses and products including mouse pads (with cat pictures), coffee mugs decorated with silly dog photos, and t-Shirts for animal lovers. We will see. I might add that this effort is supplemental to my ongoing CafePress.com experiment which also offers funny cat and dog pictures on a wide variety of gifts and photo-imprinted products.

Funny Animal Pictures For Advertising, Editorial And Personal Uses

I have started with 30 funny animal pictures; cats, dogs and other animals in human-poses and situations virtually all of which were created originally for greeting card use, but that can also be used for advertising and editorial purposes. I would love to see stock agencies offer personal use licenses as well. Perhaps some do and I am just not aware of it. Microstock agencies perhaps? However, with these images, because I have an exclusive contract with one greeting card company, I cannot offer them in the Royalty Free and Microstock venues, they have to be Rights Managed stock photos.

The New Cameras...The Coming Thing, or Dinosaurs?

What will the future of high-end digital cameras look like?


The following is a forum post by Lanny Ziering, CEO of SuperStock and a stock photographer himself. Lanny brings an interesting perspective on the new crop of digital cameras....

I've been following the discussions about the new Nikon D4 and Fuji X-Pro-1 with great interest. There are so many new, appealing cameras that have been announced: Canon 1Dx, Panasonic GX1, Sony NEX-7, and, of course, the Nikon D4 and Fuji X-Pro-1. It got me thinking. What are all these cameras telling us about where photography and cameras are headed? What will the top-of-the-line professional camera look like 3-5 years from now?

The Nikon D4 or Canon 1Dx are undeniably the state of the art in tools for professional photographers. But, I can't help but feel they are the camera of today and not the camera of tomorrow. They remind me of a Porsche Panamera Turbo S, which in my book is the most amazing, state of the art sedan made today. But, in all honesty, that Porsche tells us more about the cars of yesterday than tomorrow. On the other hand, there is the Toyota Prius. Ugly, boring to drive, but the Prius tells us a lot more about where automobiles are headed than the Panamera. That said, I've driven the Prius and hate it. I've driven a Panamera and loved it. But truth be told, the Panamera is a dinosaur.

I think that Nikon D4 is like that Panamera Turbo S--a dinosaur. So what is the Prius of cameras? The new Fuji? The new Panasonic? All interesting cameras, but I think the model of the camera of the future is the Sony NEX-7. I'm not crazy. I realize there is no comparison between a Nikon D4 and a Sony NEX-7 as a professional tool. But it is hard to believe that high-end professional cameras 3-5 years from now will continue to have mirrors and prisms. I also think mechanical shutters will be phased out over the next 3-5 years. Mirrors, prisms, and shutters add bulk, weight, noise, vibration, and complexity and all in the name of solving yesterday's problems. The Sony NEX-7 is the first camera to move substantially in the direction of the future. I think its form and feature set are the prototype of what is to come. It has no mirror, no prism, and the first curtain of the shutter is not needed to begin the exposure. It has a viewfinder that probably gives a more accurate representation of what the final image will look like than anything you can see on ground glass sitting inside a mirror/prism box. The NEX-7 body weighs 353 grams versus the Nikon weighing 1340 grams. Even a plastic digital Canon Rebel body weighs 570 grams.

Like the Red One was totally disruptive to video cameras, the Sony NEX-7--or probably the camera that Sony introduces in the next year or two to replace it--will be as disruptive as the Red. An interesting questions is whether Nikon and Canon will effectively make the switch away from mirrors, prisms, and mechanical shutters. Neither has a serious mirrorless offering yet for enthusiasts, let alone pros. It will be interesting to watch.

Just wanted to share my thoughts.

Lanny Ziering
Lanny@SuperStock.com
SuperStock